Press Officer - London, United Kingdom - New Look

New Look

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

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Press Officer

PermanentThis role will be responsible for generating strong, consistent press coverage across print, broadcast and online media.

This role will be supporting both consumer and corporate communications

Accountabilities and Responsibilities_
Work with buying teams to fulfil call ins and provide overall support to the Press Team
Support both consumer and corporate PR
Work closely with our Press Assistant to carry out and oversee all daytoday press office functions, including regular organic influencer gifting.
Manage the Press Office inbox
Comp magazines for target media and provide weekly analysis to rest of the team
Monitor results of broadcast coverage using Adobe tracking software and report figures to wider business in a timely manner
Build and maintain relationships with senior fashion assistants, junior editors and stylists securing regular facetime via breakfasts, lunches etc
Sell in news stories and new collections to target media
Organise and oversee small scale press dinners, trips and events and closely assist and support PR Manager on larger scale PR Events
Manage all regional PR activity including store openings, working closely with the Local Marketing Manager and Social Team.
Work on specific projects each season from idea stage through to implementation
Maintain strong, consistent press coverage for New Look on target media
Technical Knowledge & Experience_
Excellent people skills, computer literature, excellent time management.
Ability to prioritise workload and tasks
Good telephone manner and exemplary organisational skills
23 years experience in a fashion PR role
Strong media and influencer contacts
University degree
Proven contacts within industry