Digital Engagement Project Manager - Tadworth, United Kingdom - Clearline Recruitmentment Ltd

Clearline Recruitmentment Ltd

Verified Company

Tadworth, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job Title:
Digital Engagement Project Manager**
Location: Tadworth, Surrey - Hybrid/Remote considered

Salary:
£25-£35 per hour, depending upon experience

Full Time

12 Month Contract

Responsibilities

Work with analytics, IT, and agency teams to drive a 360° view of the consumer through demographic, behavioural and transactional data
Managing consumer value exchanges as part of a multifunctional team to increase consumer utility, traffic, and conversion.
Leading marketing automation / CRM strategy and optimisation plans that delivers ongoing consumer experiences in order to meet engagement targets.
Ensures compliance to consumer data ethics & privacy guidelines.
Contribute to the development of a brand engagement platform which unifies and expands existing value exchanges and audiences into one holistic eco system that delivers increased consumer participation and conversion.
Drive insights from owned properties for feedback loop to content creation teams.
Accountable for an active backlog of owned strategy roadmap to prioritise impactful projects across web, CRM and data management for delivery.
Understand usecases for consumer data across other analytics domains & facilitate the adoption, with accountability for adoption execution and success.
Be the point person for GA4 transition within the UK, ensuring we are set up to capture consumer intent and drive our purpose.

Requirements:

Strong project management skills in order to deliver a variety of complex projects on time and budget
Demonstrated consumer first thinking and an insight led approach with test & learn mindset
A thorough understanding of 1P, 2P and 3P (one, two, and three party) data tracking, pixels, and digital marketing attribution.
Creative thinker: problem solving, and innovation focused, in order to build stronger consumers relationships.
Knowledge and experience of holistic consumer journeys across paid/ earned/ owned and shared touch points, and what role owned channels can play
A proactive mindset and proven track record of making things happen and delivering business results in current / previous roles, with experience in digital
Experience managing relationships within a large, multinational, matrix organization
Ability to analyse performance and use data and web analytics to identify opportunities.
Desired: Familiar with various media tools, including: SFMC, GA360/ GA4, DV360, Google Big Query and Google Marketing Platform.

For more information, please contact Chloe McCausland at Clearline Recruitment.