Paid Media Manager - West Midlands - Blu Digital

    Blu Digital
    Blu Digital West Midlands

    1 day ago

    Default job background
    permanent
    Description

    Paid Media Manager

    Are you looking for a new challenge in the exciting, fast-moving world of digital marketing? Due to phenomenal growth in their digital team, Blu Digital is seeking a Paid Media Manager to join their team. The successful candidate will work a 50/50 hybrid split.

    This role is responsible for building and growing paid media channels across Blu Digital's diverse range of pubs and hospitality brands. You will be confident in delivering campaigns that meet expectations while testing and building understanding of how media can deliver different types of results. As a strong communicator, you will adapt your approach for audiences of varying degrees of knowledge, with a strong customer orientation. Experience working with creative teams to influence content and asset production to maximise channel performance is essential.

    To succeed in this position, you must have experience in Paid Media and a solid understanding of performance marketing, conversion, and online customer acquisition. You will demonstrate ability to wear multiple hats - hands on execution, optimisation, tactical planning, managing relationships with platforms etc. A strong background in managing end-to-end user journeys, and testing to improve conversion is required. Knowledge of the ad tech landscape including areas such as viewability & verification, audience platforms, pixel creation, troubleshooting and configuration is also necessary.

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