Head of Demand Generation - London, United Kingdom - Talentful

Talentful
Talentful
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Talentful is inventing the future of recruitment by offering cutting-edge solutions that help high-growth technology companies hire the best talent.


Founded in 2015, our experienced talent experts act as a flexible onsite extension of in-house talent functions via a monthly subscription to ensure the best cultural matches and outstanding recruitment experiences for top talent and companies.


From hiring to process reviews, events strategy and diversity workshops - Talentful helps many of the world's biggest tech companies scale efficiently, including Alphabet, Microsoft, Deliveroo, Pinterest, Atlassian, Monzo, Expedia, Instacart, Miro and many more.


Talentful has built a global team across Europe and the US, all bound together by the mission of helping every company we partner with grow to its highest potential.


We have huge plans over the next few years as we continue to build the world's best talent consultancy, and hope you'll be inspired to join us in inventing a better future for recruitment.


Head of Demand Generation
We're looking for a talented demand generation focused marketing leader to guide our marketing organisation to even greater success. You'll work alongside our co-founder and CMO to drive our commercial success.


The role

  • Own Enterprise focused strategy across US and Europe, leveraging our existing data and relationships based on a tight ICP and tiered prospect list
  • Work with senior leaders in the business across all geographies
  • Ongoing review of data (qual and quant) to find areas of improvement and optimisation across marketing and sales.
  • Conversion rate optimisation: own objectives across the marketing funnel, track and optimise performance at each stage in the funnel, and create a predictable demand generation engine. Continually optimise online and offline programmes to ensure CAC is in line with ROI goals.
  • Coordination with the Sales team to ensure effective lead nurture, scoring, enrichment and conversion.
  • Managing agency and advertising partnerships.
  • Oversee the management of ABM software campaigns(6Sense) in targeting ICP companies and ensuring they are moving through the funnel to the sales team.
  • Work with a martech & analytics contractor to use data and analytics tools to introduce measurable tests to improve win rates and performance.
  • Maximise the lead generation potential of the Talentful website
  • Oversee management of brand and performance paid acquisition LinkedIn, Display, PPC, Content Marketing.
  • Coordinate with Events teams to optimise the performance event assets
  • Manage a Marketing Executive to execute on campaigns
  • At Talentful, we recognize our people are our strongest asset, and the diverse skills they bring to our international workforce are the driving force of our success. As an Equal Opportunity Employer, we do not discriminate on the basis of any protected attribute, including race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law._
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