Senior Copywriter - London, United Kingdom - Rapha

Rapha
Rapha
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Founded in 2004, Rapha exists to inspire the world to live life by bike.

We believe that cycling has the power to transform people's lives and it's this experience that we want to share with the world.


Over the last 19 years, in pursuit of our mission, Rapha has established a reputation for producing the world's finest cycling clothing and publishing beautiful editorial content.

From books by Rapha Editions to our in-house magazine _Mondial_ and the many films we've created, every piece of editorial content is worked on by world-class creatives.

Now, as we continue to inspire cyclists new and old, we are seeking a Senior Copywriter to lead the creation of our high-quality written content and the evolution of Rapha's tone of voice.

You'll bring our campaigns to life, collaborating with your colleagues on creative concepts, ad copy, film scripts and more. You'll also take the lead in elevating Rapha's editorial output with full features and interview pieces.

You'll work closely with the Marketing Team to create engaging, varied copy that helps our communications cut through the noise.


Writing for our owned, earned and paid media, you'll flex the style and tone of your copy to suit the channel and audience.

Working to tight deadlines, you'll maintain very high standards for your own work and edit the work of others. You'll assemble and guide a global network of freelance writers suited to our varying copy requirements.


To engage our well informed audience, you'll keep your finger on the pulse of racing, industry trends and cycling culture, writing as a figure of authority on cycling who can uphold Rapha's tone of voice.

You even get to play a part in the appearance of our products. Working with the Product Team, you'll help create the hidden story labels in each of our products.

And crucially, when those products are ready to be launched, you'll also be responsible for writing clear, informative product copy that helps our customers understand our range and make informed decisions.


The Role

  • Fulltime copywriter role based in London, United Kingdom, with 3 days a week based at Rapha Works in North London.
  • Lead the development of copy at Rapha, setting the standard for world class storytelling.
  • Act as the brand guardian for Rapha's tone of voice, ensuring sharpness and consistency across all our communication touch points.
  • Sit at the heart of a creatively driven team that determines what Rapha says and how we say it.
  • Assemble and guide a global network of freelance writers suited to varying copy requirements.
  • Collaborate closely with the wider Global and Regional Marketing teams to ensure all copy requests are onbrief, ontime and relevant to our target audiences in our key markets.
  • Collaborate with retail teams on the brand experience instore including regular exhibitions in Rapha Clubhouses around the world.
  • Collaborate with the Digital Marketing Manager to assess opportunities to increase the SEO visibility of as part of the overall marketing plan.
  • Write descriptions of our new products for use on and in press releases.
  • Stay up to date on the world of cycling as part of your day job, keeping your finger on the pulse of racing, industry news and cycling culture.
  • Previous agency, journalistic or brand experience
  • Desired experience working with fashion or lifestyle brands
  • 5+ years' experience of commercial copywriting
  • Degreelevel qualification or equivalent experience
  • Ability to write with panache and adopt different tones of voice relevant to the audience
  • Exceptional attention to detail
  • A keen interest in sports and sporting cultures.
  • Collaborative worker unafraid of creative challenges
  • Clear communicator with excellent interpersonal skills
  • The ability to excel in a fastpaced working environment
  • Ability to work under pressure to tight deadlines
  • Sound organisational and time management skill
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