Marketing Director - London, United Kingdom - ABL Recruitment

ABL Recruitment

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Job title:
Marketing Director

Contract:9-month contract - Maternity Cover

Start:
January 2023

Work arrangement:
Hybrid working - 2 days in the office and 3 from home

Salary:
£65,000 to £75,000 per annum

Office Location:
Central London

About II Research

Our client is a leading provider of market insight in the financial industry, providing independent feedback on sell-side and corporate performance, with a global presence in EMEA, Asia Pacific, North America and Latin America.

The team conducts multiple surveyseach year across equities and fixed income.

The business has gone through a period of rapid growth in recent years, so a key business driver for the coming year is to retain current clients.

Independent and proactive marketing is a cornerstone of the growth strategy.

The marketing department consists of two individuals - the Marketing Director and the Marketing Manager, who reports directly to the Marketing Director.

The Marketing Director will report into the company's head of research

The Role

The key focus for 2023 is to ensure that established marketing processes run smoothly and effectively.
The role is flexible and hybrid, with the expectation of two days a week in the office.

Key Responsibilities

Manage the daytoday workload of the Marketing Dept.
Manage priorities and expectations of stakeholders. Meeting Head of Research weekly to discuss workload and priorities.
Add value to current clients by making sure the business is front of mind (newsletters and social media) and that they derive value from the Insights Dashboard product.
Producing and executing marketing plans for the surveys.
Managing the marketing schedule of activities during each survey cycle.
Overseeing marketing campaigns.
Managing quarterly newsletters including content creation and collection.
Writing PR for surveys.
Project managing the 2023 Awards Events (up to three).
Managing Dashboard users' campaigns.
Active participation in team meetings.

Requirements:

Five years' experience in marketing at a manager level.
Previous experience of financial services, specifically investment banking (not retail)
Working knowledge of Salesforce and Pardot would be hugely beneficial.
Familiarity with social media marketing channels (especially _LinkedIn_).
All elements of campaign management from design to execution.
Strong written (English) and verbal communication skills; copywriting skills a plus.
Proven ability to "hit the ground running", with a short handover
Ability to manage a complex workload and deliver high quality work under tight deadlines.
Ability to work effectively in a global team environment.
Understanding of an equities businesses including the role of investor relations.
Creative and critical thinking skills, to analyse data and uncover insights.
Demonstrated experience in creating successful marketing collateral