Trade Marketing Specialist - Winsford, United Kingdom - Solina Group

Solina Group
Solina Group
Verified Company
Winsford, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
At Solina, our community of over 3,900 people share a
passion for food and live our entrepreneurial culture.

We design
customised savoury solutions for our clients operating in the food industry, food service, butchery and nutrition markets.


With sustainability at the heart of our business model, we aim to produce food that is good in every sense of the word :
delicious, nourishing, affordable, sustainable and convenient.


Solina is a fast growing business, with 41 production sites and R&D laboratory, we are present in more than 18 countries mainly in Europe and North America.

By constantly rethinking culinary solutions,
we make food matter for people and the planet.
If you're ready for a new adventure in a fast-growing, passionate, international company,
join us

The Trade Marketing Specialist will perform the following activities in order to meet/exceed agreed business KPI's:


Responsibilities:


  • Develop and execute strategic plan to further develop productive relationships with our wholesaler marketing network, to enhance their experience of working with us
  • Keep all product information uptodate across wholesaler online and offline communications, including product ingredient changes, amends to nutritional information and new product launches
  • Monitor the external use of imagery, ensuring all pack shots are current and supply relevant lifestyle imagery
  • Liaise with Graphic Designer and Channel Marketing Manager to ensure brand consistency across wholesaler websites
  • Work collaboratively with the commercial team to deliver new product launches, delivering the appropriate information and resources to wholesaler customers
  • Understand the market, key trends and influences, allowing you to share relevant blog posts, articles and social media posts with marketing counterparts
  • Contribute to our quarterly trends brochure and share with the marketing wholesaler database
  • Work collaboratively with the sales team to plan, execute and attend regional trade shows
  • Take advantage of relevant online and offline advertising opportunities and work with our Graphic Designer to build bespoke digital banners and printed adverts
  • Research and identify new opportunities
  • Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends
  • Stay uptodate with new product launches and competitor activity, communicating findings to the commercial team
  • Work with Marketing Manager to advise on annual spend for wholesaler advertising, collaborations and activities
  • Provide Marketing Manager with a monthly report of key activity
  • Marketing qualifications
  • Minimum 2 years experience
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