Marketing Executive - Glasgow, United Kingdom - The Electric Heating Company Ltd
The Electric Heating Company Ltd
Glasgow, United Kingdom
Verified Company
2 weeks ago
Description
Management of PPC activity - from a third party provider.- Management of web site SEO for the EHC web site.
- Development and implementation of trade press advertising.
- Development and implementation of ongoing organic social media presence and advertising (Facebook, Instragram, Linked In etc)
- Management and development of e mail mailshot activity to existing customers and other stakeholders.
- Sourcing give aways and other promotional materials.
- Support and management of collateral and marketing materials to support trade exhibitions.
- Support and liaison with B2B customer marketing teams.
- Collaborate with crossfunctional teams to create compelling marketing campaigns across various channels (e.g., digital, print, social media, events).
- Experienced Marketing Executive with 3 years plus experience ideally in a B2B environment.
- Graduate and or CIM qualified, with a strong understanding of marketing principles, brand management and marketing communications.
- Experience of marketing industrial products into specification sectors where communication of technical product features is important, is preferred.
- Experience or working with and managing third party agencies on the delivery of collateral is important, as is the ability to produce material in house.
- Exposure and experience of delivering organic social media and online targeting advertising.
- Self starter with demonstrated experience of working in a small business as the marketing lead.
- Ability to work in a fast paced environment and prioritise workflow effectively
- Delivery/output focused, with the ability to meet key deadlines.
- Good written skills with the ability to devise copy and collateral, based on inputs from technical and sales team colleagues. Strong attention to detail.
- Numerate with the ability to manage the agreed marketing budget.
- Conduct market research to identify customer needs, preferences, and trends to adapt marketing strategies where applicable.
- Stay uptodate with industry trends and best practices in industry marketing.
Salary:
£30,000.00-£35,000.00 per year
Benefits:
- Company events
- Company pension
- Work from home
Schedule:
- Monday to Friday
Education:
- A-Level or equivalent (required)
Experience:
- brand marketing: 3 years (required)
- digital Marketing: 3 years (required)
Work authorisation:
- United Kingdom (required)
Location:
- Glasgow (preferred)
Ability to Commute:
- Glasgow (required)
Ability to Relocate:
- Glasgow: Relocate before starting work (required)
Work Location:
Hybrid remote in Glasgow
