Creative Director - London, United Kingdom - PepsiCo

PepsiCo

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Overview Your Mission**We're looking for high energy, highly innovative individuals to join our growing in-house creative agency team. This is a real opportunity for an ambitious individual to make their mark on the Ad industry in Europe. We're looking for someone to build out our network of awesome creative talent with experience in launching UK and European campaigns. You will be one of our creative guardians, helping to translate the objectives and goals of the business, inspire the team, and to push the work.

Culture

Help foster the culture of curiosity, drive, collaboration and passion within own team and with clients, the brand teams that we have built to date.

No egos please.

We work as a team and we are here to help each other out and to drive a massive shift in the brand performance for PepsiCo by disrupting from the inside.

Commercial
Help us to make the difference and to prove what we're doing works.

Relationships
Build strong relationships with the Brand Directors. Act as a thought partner to help them with brand problems and to grow their brand.

Responsibilities

Creatively directs, manages and oversees internal creative, digital, social and design work.
Ensures the integration of human insights, media and new media, and creative best practices are embedded into the creative development process.
Lead, inspire and develop your creative team.
Develop expertise against a specific brand priority, brand drive or business category.
Provide constructive feedback and approvals on designers projects.
Maintain brand consistency.
Working with the Creative group head to help identify ways to scale and run the department more efficiently.

Qualifications

Minimum 10+ years experience in creative agency, ideally as creative director from either copy or art background
Strong strategic experience
Network of award winning creative talent a must
Act as a creative shepherd having proven experience in managing, developing and inspiring creatives.
A hands on conceptual creative at heart
Worked on FMCG brands, UK and European integrated brands
Big picture minded coupled with being results oriented.
Ability to influence, tell a story, synthesize and convey key messages and present in a visual and compelling way.
Ability to build compelling narratives around brands' purpose and translating that into action that builds businesses.
Proven ability to articulate clearly goals and objectives and effectively elevate strategic concerns to senior level management in a timely and accurate manner.
Ability to work cooperatively with staff, share ideas and develop effective responses. Ability to collaborate effectively across disciplines and geographies.
Proficiency with Adobe creative suite.
Strong consumer empathy and consumercentricity.
Proven collaboration abilities between internal brand teams and partner agencies.
The ability to work autonomously.
The ability to manage multiple and competing work priorities, demands, changes and to prioritize team workload.

Contributes to success but not mandatory:

Good understanding of animation and motion graphics through the likes of Adobe After Effects and Premiere a plus
A great eye for design and understanding of design theories and capabilities

Differentiating Competencies Required

Flexible and responsive approach, prepared to discover new solutions to new challenges as they arise and remain tenacious in achieving the required result. Ready to react to last minute requests/ changes from stakeholders across the business.
A positive attitude toward good change.
Entrepreneurial mindset willing to roll up your sleeves and creatively stretch budgets.
Proven ability to work in a changing, growth environment.

Main interactions within & outside organization

Brand Teams _

Work with the brand partners on creative briefings from brand teams. Challenge the briefs received.

Assess that consumer insight is fit for purpose, that the strategic approach is clear and can be translate into content pieces aligned to the brand ethos and that will work across online channels.

Be the "expert" having a clear pov on feeding back what is needed to drive brand affinity on top of product affinity.

Internal Media Team _

Work as a partner with the head of media + tech to ensure the teams are holding hands, especially in the start-up phase.

Co-manage/ prioritize existing projects and collective team meetings as needed. Be the escalation point to resolve any team challenges as they arise.

Insights Team _

Draw insights from data collected from the teams to be used in content creation. Calibrate and translate insights into meaningful copy and socially engaging communications. Work in collaboration to deliver personalization at scale against the brand strategy.