Ecommerce Marketing Officer - Par, United Kingdom - Eden Project

Eden Project
Eden Project
Verified Company
Par, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Full time, permanent role
£23,754 pa
This role can be fully remote with occasional visits to Eden Project or working flexibly from Eden Project's office.


This is an exciting opportunity to join Eden Project's educational mission and have a direct impact in the development of our eCommerce strategy.


If you have an interest in eCommerce, copywriting, digital marketing or a creative background or personality this could be the role for you.

Whether you're experienced, changing careers or recently graduated, you will be part of a small team with plenty of opportunities to learn, develop professionally and bring your own ideas.


This is a permanent role that can be either home-based with occasional visits to Eden Project or hybrid working between your home and Eden Project's office.

Eden Project's Mission

There is a planetary emergency.

Only by deepening our collective understanding of the interconnections between all living things and seeing them as a whole can we protect the Earth and engender environmental harmony and social equity.


We need to inspire citizenship over consumption in order to care for this planet, Spaceship Earth, our only home, that provides us ‒ and all life ‒ with fresh air, clean water, fertile soil, rich biodiversity, a stable climate and an awesome recycling system.

Exploring how it all interconnects can transform our understanding of the world and help us see, how together, our actions can make a difference.

Eden is a beacon of hope.


That's why we work collaboratively with other organisations, walk the talk at our own site in Cornwall, and share our stories through horticulture exhibits, arts and culture programmes, community initiatives and education work.


Benefits:


  • Enhanced pension scheme (above autoenrolment rates)
  • Death in service policy (4 x annual salary)
  • Free entry to Eden and Heligan for family and friends
  • 30 days holiday plus an extra day for your birthday (up to 35 days after 5 years service)
  • Policy with Simply Health (optical, dental, EAP, physiotherapy) and access to UNUM for wellbeing support
  • Financial wellbeing support access to 121 sessions with an independent financial advisor
  • Cycle to work scheme
  • Training and development, including access to the Eden Talent Fund which encourages personal development
The proposed start date is 1 September 2023

Job Family Definition

Roles within the Brand, Audiences and Digital functions are responsible for developing and delivering the Eden Project's brand strategy to build brand profile, awareness and reputation, extending and diversifying its audience reach and engagement, and maximising the delivery of commercial and cause related revenue streams.

The division includes Eden's brand and audience development, destination and commercial marketing, visitor engagement, consumer insight, communications, digital experience and delivery, membership and fundraising, and eCommerce and ticketing activities, building a lasting relationship with current and future audiences, and driving value and revenue in the process.

Role Purpose


This is a brand-new role within a small team and will suit someone creative by nature, resourceful, eager and curious about learning all aspects of an eCommerce strategy and will combine working independently and collaboratively with internal and external teams.

Key Accountabilities

  • Works closely with the eCommerce and Retail Teams and leads on the content sourcing and development for product uploading of our retail catalogue to Eden Project's Web Shop, requiring copywriting skills, consistent tone of voice and marketing guidelines (training will be provided on the latter), to ensure product information is clear and accurate to customers and Web Shop visitors.
  • The post holder liaises with internal and external teams and uses copywriting skills and best practices to source, create and maintain content for Eden Project's Web Shop for a range of different purposes, developing short storytelling pieces for product pages and creating longer-form blog content helping to establish the organisation as the leading online destination for sustainable shopping.
  • Working together with the eCommerce and Retail teams, the post holder assists with the management of the Web Shop's social media channels, drawing on strong copywriting skills, creativity, and sound judgement to encourage online engagement, promoting new products/promotions and driving revenue through online sales.
  • As part of the product uploading and content creation ongoing efforts, the post holder will work closely with the Head of eCommerce on a constant merchandising effort to show a fresh website for returning visitors and promotions of new products.
  • The post holder liaises with internal teams to communicate of any new developments, content published, and any other updates that are relevant across the organisation.
  • Occasionally organise and support product shots on-site and off-site.

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