Head of Marketing EMEA - Elstree - Medik8

Description

Overview

The EMEA & ROW Head of Marketing plays a pivotal role in shaping and executing the integrated marketing plan for the region. Reporting to the Regional GM (EMEA & ROW), this leadership position requires a deep understanding of the latest in beauty brand, digital/social and trade marketing, with a proven track record of driving growth through brand-building strategies and 360 campaign activation in key European and Global Markets (Australia key strategic market outside of Europe).

Working closely with Channel teams (DTC, B2B) and directly with our distributors, you will be responsible for developing and overseeing brand marketing initiatives, focusing on driving consumer awareness and consideration in disruptive and innovative ways, building brand equity and category-leading engagement to foster a community of loyal consumers and advocates.

We are building the team under this role, with currently 1 Marketing Executive and 1 PR & Social Manager, but actively hiring for a Trade Marketing Manager. Within the D2C team in the region we also have Retention and CRM positions who work collaboratively to ensure the best omni-channel experience and exposure for customers.

This is a hybrid role with 3 days per week based at our office in Borehamwood and 2 days from home. Salary: £85,000 - £100,000.

Key Responsibilities

1. Brand Marketing: Develop, evolve and implement a comprehensive full-funnel marketing plan that drives brand awareness in each of the countries, engagement and advocacy, delivering sales revenue across the multi-channel markets (DTC, Retail, Etail, Professional Clinics) and growing our community of loyal brand advocates.

2. Brand Marketing: Bring the latest in marketing and beauty trends, ideas and opportunities to generate disruptive campaigns and always-on activations that are distinctively different and adequate to each of the territories.

3. Brand Marketing: Responsibilities include but are not limited to: PR/thought leadership, events/experiential, social media, media and brand partnerships, influencer collaborations, sampling.

4. Brand Marketing: Set, monitor and report back on brand and campaign performance metrics to evaluate success and make adjustments as needed, to drive marketing effectiveness.

5. Brand Marketing: Use data-driven and consumer insights to make informed decisions and optimise marketing strategies.

1. Trade Marketing: Work closely with the EMEA & ROW Head of E-commerce to ensure integration with performance marketing plans (paid social media, affiliates, SEM, influencers, CRM).

2. Trade Marketing: Collaborate with the B2B Sales Team and our distributors, to optimise plans end-to-end, delivering and negotiating a trade marketing calendar that maximises visibility and conversion across each territory to include Professional, Retail, Etail and Pharmacy.

1. Budget: Own the full EMEA & ROW Marketing budget: setting, allocating, and tracking spend across channels, markets, and partners to ensure alignment with business priorities and ROI targets.

2. Budget: Execute against the Yearly Marketing calendar, on time and on budget, managing and fostering a strong relationship with Distributors' teams, PR agencies, and Trade Marketing and Sales teams.

3. Budget: Support BDMs in holding distributors to account for their contractual marketing spend and ensure optimised against our best practices and strategy.

1. Brand Guardianship: Consistently maintain Medik8's brand identity, ensuring it aligns with the organisation's values and goals across the region and with all partners.

1. Capability Building & Community Engagement: Build an engaged community of distributors' marketing teams.

2. Capability Building & Community Engagement: Share best practices, insights and learning across the distributor network.

3. Capability Building & Community Engagement: Support with capability building as required in our strategic distributors and BDMs.

1. Team build & development: Grow & develop a team of marketing experts to support the growth ambitions of the region.

2. Team build & development: Coach individuals to reach their full potential and work with them to build fulfilling careers.

3. Team build & development: Collaborate with global and regional teams to ensure best practice sharing.

What we're looking for

• A creative and innovative thinker, who can bring disruptive new ideas and lead a team and project to make them happen, at pace.

• A proven track record of campaign successes/ROI and business impact across multiple different markets.

• Strong understanding of consumer experience and preferences in different markets.

• An experienced leader and strong communicator/negotiator.

• Strong team builder and coach.

• Strong commercial acumen.

• European languages are beneficial but not necessary.

About us

Founded in 2009 by UK scientists and brothers, we are a British, B Corp certified dermatological skincare brand, globally renowned for our age-defying heroes that deliver results without compromise. Our mission is to simplify the route to great skin through the highest quality, most efficacious and trusted products on the market. All this is underpinned by our CSA Philosophy of vitamin C plus sunscreen by day, and vitamin A (retinoids) by night which addresses 90% of anti-ageing skincare needs to deliver more youthful-looking skin.

Culture & Benefits

We are fuelled by our commitment to sustainability, quality, efficiency, and an unwavering passion for our customers. Championing solutions-focused thinking, we possess a purpose-driven mentality and strive to work with integrity and agility, always. We are collaborative go-givers; our diverse talents work cross-functionally and we achieve more together. We are proud to do everything in-house, challenging the norm and pushing the boundaries of possibility. It's just who we are

Some of the perks of being part of the Medik8 team include:

• 25 days holiday + bank holidays
• Flexible & Hybrid working
• Private Medical Insurance + Mental Health support
• Employee Assistance Program (EAP)
• Annual Performance Bonus
• Long Service Awards
• 75% discount + Annual Product Allowance
• Flexible Career opportunities
• Up-skilling support + regular Lunch & Learns
• 2 Volunteering days per year
• Matched Charitable Giving Scheme

Want to do a little more research before you apply? Head over to our main careers page to find out more about the team and our values. You can also find out more about us on LinkedIn, Glassdoor & Instagram.

At Medik8, we believe that diversity within our workplace drives innovation. We celebrate multiple backgrounds, cultures, approaches and points of view, and believe that when people feel respected and included, they can truly flourish. We're committed to advancing equal opportunities and we're dedicated to building a workforce as diverse as our consumer base, creating a multifaceted, equitable and inclusive culture and allowing all colleagues to bring their whole selves to work. Our DE&I ethos also flows through our recruitment process. Studies have found that minority groupings tend to apply for roles only when they meet 100% of the role requirements, in comparison to non-minority grouping tend to apply when they meet only 60% of the role requirements. The requirements listed in our job descriptions are guidelines, not hard and fast rules, so if you think you meet 60+ of the role spec and are passionate, excited & feel like you have the potential to fulfil the rest - then we want to hear from you