Brand & Marketing Executive - London, United Kingdom - New Look

New Look
New Look
Verified Company
London, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

From our first store in the 1960s, a little Taunton shop with great clothes and even better prices, to an omni-channel business serving millions of customerswe're New Look.

_

  • Our purpose is always to inspire That New Look Feeling and we believe that starts with us.

Our values motivate us every day:
we play to win, we're customer-obsessed and we work as one._

  • It's a busy and exciting time for the brand and we're on the hunt for a Brand & Marketing Executive] to join our growing Marketing team._

The Role


This role supports on the planning and execution of inspiring and distinctive brand marketing activity across all New Look's customer touchpoints.


We're therefore looking for someone obsessed with fashion, with a keen eye for creative and skills within marketing and campaign planning.


Role Responsibilities

  • Deliver brand & marketing activity in line with the critical path process in partnership with stakeholders across the business.
  • Act as a brand guardian when reviewing content, driving alignment to our brand guidelines.
  • Ownership of our content plan working with content and product teams to populate the plan and support channel owners with campaign content execution.
  • Attendance on photoshoots, working closely with Art Directors, Photographers and Stylists to ensure final assets ladder back to campaign brief and align with our brand guidelines.
  • Support the Brand Manager on seasonal briefs to all key stakeholders, outlining our crossfunctional goals, product focuses and key campaigns.
  • Build relationships with numerous departments across the business including Buying, Merchandising & Design teams, to drive brand & marketing activity that delivers against key commercial product objectives.
  • Thinking truly omnichannel with approach to all marketing activity, working collaboratively with multiple marketing and performance teams across the business.
  • Support the Brand Marketing Manager and work closely with insight, ecommerce, and performance teams to measure and analyse campaign results.
  • Work closely with the Influencer and Social teams, supporting the launch of Influencer Edits and events.
  • Support Local Marketing initiatives in partnership with Marketing Ops and Retail.
  • Monitor and track the competitor and broader retail, social and talent landscape and suggest rich reactive opportunities to drive brand salience.
  • Involvement and support on all Brand Activations, supporting to deliver ownable New Look activations.
  • Deliver innovative, insightled concept briefs and support the channel briefing process through the creative studio to land impactful and inspiring onbrand activity across the customer journey.

Values & Behaviours

  • Brand Advocate: Champion the brand at every touchpoint.
  • Communication: Strong written and verbal skills.
  • Organisation: Ability to manage multiple campaigns and deadlines efficiently.
  • Creativity: Innovative thinking for engaging content and campaign ideas.
  • Analytics: Understanding and interpreting campaign metrics for optimisation.
  • Relationship Building: Cultivating strong connections with influencers and agencies.
  • Attention to Detail: Ensuring accuracy and precision in all aspects of the job.
  • Self-Starter: A problem solver, with demonstrated experience in multitasking and project management
  • Collaboration: Have proven ability to communication and collaborate across multifunctions and levels

Technical Knowledge & Experience

  • Previous experience in a Brand Marketing role or similar.
  • Demonstrated knowledge and experience in marketing.
  • Ability to act with pace.
  • Acute creative acumen and flair.
  • Insight driven and commercially aware.
  • Strong visual and verbal communication.

Key Relationships

  • Internally_:
  • All Execs, Managers and Senior Managers within customer team
  • All Heads of within customer team
  • Buying, Merchandising & Design teams
  • Retail & Customer Service team
  • Externally_:
  • Production Agencies
  • Creative Agencies
  • Media Agencies
  • Talent Agencies

_Why New Look?_

  • The amazing people, the fashion there are so many reasons to love working at New Look. We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.
You'll also receive these amazing benefits, to name only a few:
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  • 40% staff discount_
  • Monthly 25% off privilege vouchers for family and friends to enjoy_
  • Season ticket loans_


  • Pension

  • A contributory private pension scheme_
  • Virtual GP access_
  • We pride ourselves on being a flexible employer. Although this is a fulltime role, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role._
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