Chief Marketing Officer - Cwmbran, United Kingdom - MAMBA MARKETING LTD

MAMBA MARKETING LTD

Verified Company

Cwmbran, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Role:
Chief Martketing Officer

Location:
Cwmbran, Wales, United Kingdom

What You Will Be Doing In Your Role

Work in collaboration with strategists, creative and brand teams to deliver the highestperformance campaigns
Be responsible for endtoend process of campaign delivery from setup to full campaign management, optimisations and reporting
Lead marketing automation efforts to run campaigns efficiently and improve ROI
Conceptualise structured A/B tests and perform analysis to identify levers impacting channel performance
Ensure all media plans uphold media standards, creating effective media plans without sacrificing the creative
Create frameworks for keywords, targeting, ad copy, visual assets, and other variables to improve the performance of campaigns
Make regular recommendations based on best practices, trends, and performance
Create paid media measurement frameworks, benchmarks and KPIs
Utilise marketing techstack to help the brands to create dashboards for campaigns, analyse performance reports, identify learnings and report back to the inhouse creative team
Stay up to date with the latest industry innovations and ad technology and be the first to test relevant tools and ad formats
Support ad hoc marketing projects such as marketing attribution, geosplit testing, marketing tech tool evaluation, automation and business intelligence
Act as an ambassador for data and performance, showcasing the value it can add to creative, content and experiences.

What Skills Will Help You Be Successful

13 years of relevant experience in paid social (specifically LinkedIn, Twitter, Facebook & Instagram)
Good knowledge of related tools and technologies (e.g. DSPs, FB Editor, AdWords)
Comfortable working in a fastpaced, changing environments
Collaborative team player, openminded
Strong analytical and quantitative skills that enable to use data to develop, validate and measure marketing campaigns
Selfstarter and proactive in channel growing and meeting targets / KPIs
A team player who feels comfortable working autonomously in a small team as well as fitting into a largescale organisation
Proven commercial understanding
Solid understanding of the digital marketing landscape
Selfmotivated demonstrates tenacity, resilience, strives to deliver results.