Intern Ba Marketing - Slough, United Kingdom - Mattel

Mattel
Mattel
Verified Company
Slough, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Company Description

PROGRAM


This opportunity is 12-month placement for bachelor degree students who need to complete a placement as part of their degree.

Start date - 03/07/2023


CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.


The Team:


In Marketing, we all work as a team to support each other and our brands to help them strengthen and grow.

Day-to-day tasks include creating TV edits, speaking with retailers and supplying brand assets to designers for promotion.

As interns, we are responsible for helping select new products and coming up with ideas on how to develop our brands.

Marketing interns work alongside their fellow interns and brand managers, enabling them to become fully immersed in their brands


Job Description:


Brand Management Support:


  • Assist in planning and supporting key marketing activities by working with key internal partners and external agencies
  • Track marketing programs and monitor performance
  • Assist in briefing and executing TV campaigns with external agency
  • Work with design agency on key projects
  • Support team in maintenance and obtaining of assets and copy for digital activations
  • Opportunity to support team and present to key stakeholders during Sales Previews and Toy Fairs
  • Support the brand activation team with the ongoing CRM programme.

Business Analysis:


  • Complete management of weekly Brand tracking reports
  • Preparation and distribution of Brand Reports for US counterparts
  • Evaluate and provide analysis of TV campaigns
  • Evaluate and provide analysis of category and competitor performance using data from monthly NPD reports
  • Provide support for ad hoc analysis requests

Brand Marketing Team Admin Support:


  • Support team in ordering of samples for marketing activations including influencers.
  • Provide miscellaneous administrative support such as coordinating retailer previews, internal or external meetings, preparation of documents, etc

Qualifications:


What We're Looking For:


Technical

  • Strong numerate / analytical skills / commercial acumen
  • Project management
  • Good understanding of the retail landscape and ability to utilise marketing data to identify and develop growth opportunities
  • Understands the importance of ROI
  • Ability to draw accurate conclusions from campaign data
  • Attention to detail

Personal

  • Self motivated with a "can do" proactive attitude
  • Flexible style and adaptable, but with an understanding of the importance of process
  • Team player with a collaborative friendly working style
  • Has a passion for creative thinking and innovation
  • Driven, passionate and highly motivated
  • Organisational awareness
  • Strong communicator in written and verbal communication,
  • Strong with numbers and analysis
  • Ability to juggle competing priorities and manage expectations
  • Attention to detail
Additional Information

What It's Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential.

We live up to our purpose employing the following behaviors:

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We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
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We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
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We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.


Who We Are:


Mattel is a leading global toy company and owner of one of the strongest catalogs of children's and family entertainment franchises in the world.

We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment com
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