Design and execute integrated, multi-channel campaigns (ABM, email, organic, events, social) that drive qualified pipeline
Lead segmentation, creative briefing, performance tracking and optimisation
Build nurture flows, outreach cadences, and follow‑up assets to support outbound sales and SDR efforts
Partner with RevOps to report campaign ROI and guide future activities and investments
Own the content roadmap and calendar across all key channels and buyer stages
Create, commission and publish high‑impact content: blogs, case studies, white papers, scripts, social posts, and executive thought leadership
Manage and grow corporate and exec social media, including employee advocacy and engagement
Develop video, multimedia, and interactive content in collaboration with internal stakeholders and agencies
Optimise for SEO and AI‑enhanced search and discovery
Collaborate with AEs and SDRs to create outreach cadences, talk tracks, one‑pagers, and follow‑up content tailored to ICPs and deal stages
Own and evolve core messaging frameworks, battlecards, objection handlers, and ROI narratives
Deliver ad hoc content and enablement materials in support of commercial opportunities
Manage marketing tech tools to execute, test, and optimise campaigns (e.g. HubSpot, Gong, Trumpet, GA4, LinkedIn Campaign Manager)
Leverage Gen‑AI and automation tools to scale content production and campaign velocity
Use data to inform channel strategy and campaign direction
Work closely with Sales, Product, and Execs to align on strategic priorities and messaging
Manage agency partners (PR, video, events) with clear briefs, KPIs, and budgets
Support events strategy and webinar delivery by leading activation campaigns, follow‑up comms, and repurposed content
5+ years in B2B content, product or growth marketing, ideally in tech, SaaS, or complex technical environments
Proven ability to write, edit and guide creation of content that performs
Strong grasp of B2B sales cycles and how marketing supports conversion at every stage
Deep experience managing multi‑channel campaigns and reporting on pipeline impact
Familiarity with HubSpot, Glong, LinkedIn, GA4, SEO tools, Salesforce or equivalent CRM
Skilled at managing multiple stakeholders, juggling priorities, and leading external vendors
Excellent communication, project management and creative briefing skills
Confident using AI tools to accelerate workflows and content iteration
A proactive, adaptable, high‑ownership mindset
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Marketing & Content Manager - Greater London - XYZ Reality
Description
Location
London Office
Employment Type
Full time
Department
Revenue
Who We Need
At XYZ Reality, we're revolutionising the construction industry with cutting‑edge technology that delivers millimetre‑accurate Augmented Reality (AR) solutions. Our platform empowers construction teams to build it right, first time, reducing rework, saving time and money, and transforming how the industry works.
To support our continued growth, we're looking for a hands‑on, strategic Marketing & Content Manager to help lead our full‑funnel marketing effort.
You'll lead across content, social, digital marketing and support enablement strategy and execution. Your role is to create standout go‑to‑market campaigns and content that drive awareness, fuel pipeline and enables our sales teams to convert prospects.
You'll guide channel strategy, shape our messaging, and deliver campaigns aligned to our ICPs and revenue goals. You'll collaborate cross‑functionally with leadership, sales, product, and external agencies to bring our story to market clearly, creatively, and consistently.
This is a perfect fit for someone who moves comfortably between execution and strategy, and who thrives in fast‑moving environments.
Key Responsibilities
Drive Growth & Demand Generation
Content Strategy & Social
Sales Enablement & Conversion Support
Channel & Tech Stack Ownership
Cross‑functional Collaboration & External Partnerships
What You'll Bring
Why Join Us?
We're not just building technology. We're building the future of construction. As part of a high‑performing, fast‑moving marketing team, you'll have the opportunity to shape how a category‑defining brand tells its story and scales its impact.
We're remote‑friendly, global in mindset, and built on a culture of curiosity, craft, and collaboration.
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London Area
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager @
Only for registered members London
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Content Manager
Only for registered members London Area
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Full time Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London, England, United Kingdom
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London, United Kingdom
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London
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Content Manager
Only for registered members London Area