Paid Search Account Executive - London, United Kingdom - Mediabrands

Mediabrands

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

About Us
We're the Global Leader in Performance Marketing with a mission to create better flow between brands, consumers and communities.

We believe that when audiences can do what they want to do, everything becomes easier.

By removing the frictions that get in their way, we deliver better experiences, capture their attention through precision media, and offer the most relevant and engaging content.

That's how we improve flow. Learn more about our philosophy here.

After acquiring SEO & Content Marketing agencies Stickyeyes and Zazzle in 2016 and integrating them under the Reprise Group in 2021, we now have ~500 people in the UK & Ireland across our offices in London, Leeds and Dublin.

Our experts help brands grow by delivering customer-centric performance marketing services including: Performance Strategy, SEO, CRO, Programmatic, Paid Search, Social, Affiliates, eCRM, eCommerce, Performance Content and Data & Analytics.

Position Summary

This role will work very closely with your direct team led by the Account Director, the Head of PPC as well as key senior client members and junior members of the team.

Reporting to your Account Manager, you will be responsible for the general delivery of your assignments and support for the overall PPC team.

The role will involve developing a full understanding of search engine marketing, assisting the team in the building and optimization of campaigns, using both analytical and creative skills to fulfil a broad range of projects.

Key Responsibilities
SEM Expertise

Develop a solid PPC knowledge, by attending training, obtaining relevant qualification and keeping up to date with industry news and developments

Develop a full working knowledge of all reporting and tracking tools as well as Excel and PowerPoint

Contribute in developing new products and ways of working that improve SEM results

Search Campaign / Project Management

Fulfil relevant daily, weekly, monthly and quarterly tasks, ensuring that all campaigns are executed to plan and meet the targets
Work with your Account Manager / Account Director to ensure that:
campaigns / projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to

- campaigns are set up and optimised in the correct way, according to brief and Search Best Practice
- campaigns are monitored daily and hit relevant targets
- creating reports accurately and developing presentations to the highest level of quality and integrity

Help in preparing performance review presentations
Provide regular results analysis, reporting and

recommendation

s

Update SEM Budget Sheet on a daily, weekly and monthly basis
Under the guidance of your manager, develop and distribute accurate contact reports from meetings and conversations within 24 hours
Coordinate and distribute regular status reports
Complete timesheets on a regular, minimum weekly basis
Meet commitments and complete tasks as agreed and within agreed timeframes
Keep clients and account team updated on the status of account activities
Have input in developing short and long term search strategies for the client

Innovation & Initiative

Contribute to the improvement of reporting, including testing and developing features and functionality in Excel and other related software
Assist in the development and streamlining of processes involved in data capture, automated reporting and quality assurance
Use your personal passion and creativity to help develop intelligent, innovative and effective ideas and process improvements for your projects/tasks
Contribute your own ideas and opinions on your client's business, how we work, and the industry we're in; establish a presence in the agency; have a voice in meetings
Work with an attitude of "it's up to me to make it happen"

Desired Skills & Experience

You are a gogetter, happy to roll up your sleeves and chip in to get the job done. You thrive in a team environment but also are independent and motivated to get on with it. You are analytical with a creative twist and love more than anything to put your hands up to contribute your ideas on a regular basis. You possess excellent numeracy, written and oral communications skills. You must be excited by the digital landscape and want to drive performance for clients, whilst learning the technical setup that underpins a successful campaign, with analytical skills and attention to detail that can be used to help build and manage campaigns. An interest in advanced data management and software would also be beneficial.

Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger.

Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees.

We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orien