Head of Marketing - East Grinstead, England, United Kingdom - Handepay

    Handepay
    Handepay East Grinstead, England, United Kingdom

    1 week ago

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    Description

    **Head of Marketing Role Summary**

    The Head of Handepay Marketing will lead a small team in creating and executing the company's marketing & PR plans for SMEs across all channels, driving leads and revenue growth for the Handepay cards business.

    This is a key leadership role that requires a highly commercial and proven marketing leader with expertise in taking strategic intent to executable plans and activities. The ideal candidate will have a clear track record in taking a revenue-generating opportunity from conception to profit.

    Key Responsibilities:

    • Lead the strategy and execution of the company's marketing & PR plan for Handepay, positioning the business as the leading brand in the sector and driving leads and sales growth
    • Act as the 'go-to' for the Managing Director, Card Services, developing the marketing strategy and executing marketing plans that support the strategic and operational plans for the business and drive sales via multiple channels
    • Own lead generation into Handepay sales teams, using data, customer profiling, and AI tools to deliver growth in new customers across appropriate channels
    • Lead and execute social media and content marketing strategies for SMEs, including blog posts, articles, white papers, and infographics
    • Support development and management of the Handepay websites
    • Manage the performance of the team, coaching and developing them, and building capabilities aligned to business strategy
    • Provide regular and consistent reporting of marketing activity and results to measure effectiveness and ensure that company activity is in line with envisaged strategic direction
    • Brand ownership, ensuring brands are expressed in a consistent way internally across all touchpoints
    • Lead and execute PR strategy with day-to-day ownership of overall PR and communications for SME audiences
    • Manage relationships with external agencies/suppliers
    • Strategically plan annual budgets against business objectives and work alongside relevant business partners and Finance team to ensure correct tracking and accountability across all marketing budgets

    About You:

    • A highly commercial and proven marketing leader with experience at Head of level, preferably within B2B
    • Demonstrable expertise in taking strategic intent to executable plans and activities, with a clear track record in taking a revenue-generating opportunity from conception to profit
    • Proven experience of customer lifecycle management and engagement strategies with a large SME base, experience of Salesforce CRM preferable
    • Excellent stakeholder management skills, able to build relationships and communicate effectively at all levels, including with independent retail store owners, senior-level contacts in significant client organisations, external trade and industry bodies, and employees
    • Driven, focused, and ambitious for the business
    • A charismatic and energetic leader who engages, develops, and motivates teams to deliver superior business outcomes
    • Strong execution focus, willing to get hands dirty and get stuck in to ensure successful delivery
    • Highly analytical with the ability to analyse and question data to provide critical insight
    • Background in convenience retail, retail technology, or payments desirable, with the ability to quickly appreciate the key dynamics and economics of a retail business essential

    About Us:

    Handepay, part of the PayPoint Group, is a leading player in the payments industry due to our remarkable proposition that is unrivalled. When combined with our core values of transparency, honesty, and integrity, it is clear to see why our Trust Pilot reviews are the best in the industry.

    Our employees speak highly of us because we believe that every customer and every employee counts. We treat you as an individual and make sure you are fully supported to achieve your goals.

    Job Details:

    • Permanent, Monday to Friday
    • Contracted working hours: 36.25 per week, Monday to Friday 9am-5.15pm
    • Requires 3-4 days a week in the Haydock office, with flexibility to work from home 1-2 days per week
    • We offer a range of benefits, including 25 days annual leave, plus 8 UK bank holidays, contributory pension scheme and life assurance, structured induction and ongoing training and support, company shares incentive plan, discounts through our employee benefits platform, offices conveniently located on the A580, close to M6 with free on-site parking, employee social events, lunches and fun activities, and free refreshments provided


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