Head of Digital Marketing - Wakefield, United Kingdom - The Candidate

The Candidate

Verified Company

Wakefield, United Kingdom

1 week ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Head of Digital Marketing (CRM) - Wakefield - £60'0000-£70'000 base - Financial Services

Our client are one of the leaders in their sector, operating nationwide with an extensive network facilitating a healthy flow of inbound leads.

Following investment across the business into new systems and technology, this individual will take ownership of creating and executing an innovative CRM strategy with a sizeable six-figure database at their disposal.

Responsibilities:

Ownership of the digital marketing strategy and execution, with the support of agencies and wider marketing team of 5 for collateral
Develop and execute effective CRM strategy focused on both acquisition and retention
Establish and nourish customer journey using new bespoke CRM system
Develop brand strategy, positioning and awareness through effective brandlead campaigns
Analyse campaign performance and report against key metrics to stakeholders

Requirements:

Proven experience in another senior multichannel marketing role
Comfortable working both on a strategic and handson level
Experienced executing an effective CRM strategy, manipulating data from a 6 figure database
Excellent communicator, able to build with relationships with stakeholders across the country

Take a look at all of our live jobs

Check out our latest opportunities in:

-
Technology:

-
Marketing:

-
Digital:

-
Analytics:

-
Creative

You can also read our
latest blogs **on industry news and advice