Senior Upstream Marketing Manager - London - Rhian_Convatec

Description

About ConvatecConvatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Convatec's revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit

About the roleThe Senior Upstream Marketing Manager, Global AWC, is a key member of the Advanced Wound Care (AWC) Global Marketing Core Brands team. In this role, you will partner closely with the Senior Director of Global Marketing AWC Core Brands and collaborate with cross‐functional colleagues across the Global AWC organization.

You will oversee a portfolio of established, globally distributed Core brands, driving both strategic and tactical marketing initiatives. With a strong focus on upstream marketing, you will support the development of global brand strategy, portfolio evolution, and lifecycle management (LCM). Additionally, you will contribute to downstream execution by enabling effective deployment of marketing campaigns and tools across priority markets.

This role is responsible for shaping brand direction, identifying growth opportunities, advancing LCM projects, and ensuring seamless coordination across functions such as R&D, Medical Affairs, regional marketing, regulatory, and supply chain. Your work will play a critical part in enhancing global brand performance, strengthening market presence, and supporting the delivery of the AWC portfolio strategy.

Key Duties & ResponsibilitiesBrand Leadership & Strategy (50%)

As the brand lead for a portfolio of Core Brands at various lifecycle stages, you will drive strategic brand direction and execution. Your remit spans packaging relaunches, product rationalizations, competitiveness enhancements, cost optimization initiatives, and broader lifecycle management projects. You will apply full-spectrum marketing expertise to support delivery of the Annual Operating Plan (AOP).

Your responsibilities include:

Prioritizing and supporting key FISBE markets to maximize growth and brand impact.

Leading the creation, launch, and global roll‐out of product and marketing campaigns in close collaboration with regional teams and cross‐functional partners (Regulatory, Clinical, R&D, Operations, Supply Chain, etc.).

Developing high‐impact field execution tools that enable sales teams to effectively communicate brand value to target audiences.

Acting as a key point of contact for digital activity (web, social media, email), partnering with IT and Digital teams to enhance omnichannel execution.

Supporting internal and external communication initiatives, customer events, and the organization of global congresses, conferences, and virtual engagements.

Ensuring strong alignment with commercial teams through consistent communication, best‐practice sharing, and feedback loops.

Partnering with Medical & Clinical to execute the clinical evidence strategy (new claims, posters, publications).

Managing internal and external stakeholders—including agencies and vendors—to deliver projects on time, on budget, and at the highest quality.

Owning annual Brand Plan development and contributing to long‐term category strategies.

Monitoring the competitive landscape and driving insight‐led actions with commercial teams and R&D.

Partnering with Med Affairs, Clinical, and R&D to deliver strategic upstream projects including LCM and MDR‐related workstreams.

Deepening customer and consumer understanding across Nurses, Physicians, Patients, Purchasers, as well as Regulatory, Market Access, and Reimbursement stakeholders.

Engaging with KOLs and HCPs for strategic programmes (testimonials, case studies, speaking engagements).

Conducting market research and translating insights into clear strategic recommendations.

Digital Marketing (20%)

Support digital deployment at congresses, webinars, and campaigns using platforms such as ON24, LinkedIn, and others.

Drive global-to-local digital campaign execution following the "digital glocalisation" process, leveraging new digital capabilities (MNT, Showpad, Optimizely, etc.).

Collaborate with the Digital team to create relevant content and aligned digital channel strategies.

Contribute to wider digital initiatives requiring brand input.

Administration & Budget Management (10%)

Own budget management for your portfolio, including raising POs, onboarding new vendors, and maintaining accurate budget trackers.

Manage timely submission and MLR (Medical, Legal, Regulatory) approval of global marketing materials.

Build and maintain marketing assets and product content, ensuring they remain current within the asset management system.

Business Intelligence & Analytics (10%)

Conduct and maintain competitive reviews and reporting.

Lead market research, Voice of Customer (VoC), and insights‐generation initiatives to support brand and LCM projects.

Partner with Business Intelligence, Pricing, and other functions to monitor sales performance and deliver reporting as needed.

Communication & Events (10%)

Support the planning and execution of global, regional, and local events—both in‐person and virtual—aligning them with global brand priorities.

Represent the brand at internal and external meetings, contributing insights, updates, and strategic inputs.

Skills & Experience

Experience in pharmaceuticals, medical devices, or related healthcare technologies (mandatory).

Background in wound care, dermatology, ostomy, or chronic care strongly preferred.

Proven experience in strategic downstream marketing; upstream exposure (NPD, LCM, regulatory submissions) highly desirable.

Global or regional international experience within a complex matrix organization.

Demonstrated success leading cross‐functional global projects with diverse stakeholder groups.

Experience developing robust Brand Plans and contributing to long‐term portfolio/category plans.

Strong analytical mindset; comfortable developing business cases with high accuracy and attention to detail.

Understanding of digital marketing tools, platforms, and omnichannel campaign execution.

Highly organized, multitasking professional capable of managing multiple brands and projects simultaneously.

Strong verbal and written communication skills; proactive and confident working with internal and external partners.

Ability to thrive under pressure and meet tight deadlines.

Proactive, independent, and committed to excellence.

High proficiency in Excel and PowerPoint.

Strong collaboration and process‐improvement mindset.

Excellent problem‐solving and prioritization abilities.

Adaptable and effective in a fast‐paced, matrixed environment.

Experience leading or developing team members is an advantage.

Commitment to fostering Diversity, Equity & Inclusion at personal and organizational levels.

Qualifications

Bachelor's degree in Life Sciences (Pharmacy, Medicine, Biology, Nursing, etc.) or Marketing/Business‐related fields.

Postgraduate qualifications in Marketing or Business preferred; an MBA is a strong plus.

Significant marketing experience within the healthcare sector (pharma or medical devices).

Travel

Approximately 20% international travel.

Languages

Fluency in spoken and written English required.

Additional languages are an advantage.

What you'll get:

Remote role based in the United Kingdom or in Europe

Competitive salary + bonus

Training & development opportunities

Collaborative, supportive culture

Ready to join us?

At Convatec, we're pioneering trusted medical solutions to improve the lives we touch. If you're ready to make a real impact, apply today and help us bring our Forever Caring promise to life.

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Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.

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