PPC Marketing Executive - Runcorn, United Kingdom - The Protein Works

The Protein Works

Verified Company

Runcorn, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

We are Protein Works
Rewind to 12th December 2012.

Out of a freezing cold office (because we couldn't afford heating back then), our founders huddled round a couple of laptops.

This was the moment.

After a year of working round the clock and a lifetime of tempering the thirst to create a world class brand, we pressed LAUNCH.

That was the moment Protein Works. website went live to the world.

It's not an overly fancy story, we know. There're no garages worked out of, no office in the Bay Area to talk up. But fancy isn't in our DNA, innovation is.

With the idea to rock the very foundations of a sports nutrition industry that had become stagnant, we set out to create a health and fitness brand that put pure quality & wow service before the lowest possible price.

We knew we'd be the underdogs from the very beginning. But you know what? We love that.

Fast forward around 10 years and the journey from humble Cheshire beginnings, to over 3 million orders shipped globally may be in the bag, but our future is just beginning.

So of course, it follows naturally that we believe in an in-house approach. We put talent and expertise at the centre of our brand. For us, team is everything.

In short, we don't 'do' agencies, and we emphatically believe our people are the best ones to create and deliver success.

As such, PW is an entrepreneurial place that values those people who want to make a dent, don't want to be held back & don't do politics.

We are bored with 'corporate', are positively impatient & passionate self-learners. The culture is fast paced, supportive, and audacious.

At our Cheshire based HQ we live and breathe the full business mix - an ever-growing facility across two sites and almost 100,000sq ft.

On Campus One, you'll find everything to do with Innovation & Manufacturing of our award-winning products.

Just around the corner, on Campus Two, you'll discover everything from Sales & Marketing and Product Development to Supply Chain Planning, Finance and Customer Experience.

Oh and our vast Fulfilment Centre is there also.

We ship out over 3,000 products around the world, every day, to help people achieve their health and fitness dreams, live healthier lives and make a difference.

Are you highly commercial with exceptional negotiation skills? Do you have the entrepreneurial flair to seek out the ideal partners in a region and then proactively develop that market? Does hitting targets get you out of bed in the morning? If so, we want to hear from you.

The Role:
PPC Executive

Key Experience/ Skill Sets

Strong analytical experience and mathematically minded and able to think logically
Creative flair that fits with the brand tone and energy and able to drive performance creative.

Understanding what great creative looks like for your channel:
you can work with a creative team on requirements, give feedback on what is performing well and improve the performance over time

Passion for PPC and the customer journey that leads to self-learning and motivation

Paid social expertise:
knowledge and experience of Facebook/Instagram/Tik Tok/ Able to create & optimize campaign from launch to maturity. Able to navigate and triage pixels and conversion events on the platform side

Excel and Google Sheets skills:
ability to manipulate data and present back to stakeholders

Growth mindset and a passion for delivering against targets
Excellent organisational skills and experience of working to deadlines

8. 1+years 'hands' on experience with paid media campaigns - PPC is a must whilst Paid Social and would be highly desirable

Key Responsibilities

Supporting the creation of the PPC and Paid Social strategy across multiple markets
Supporting that strategy using short

- and long-term goals that are aligned with the business

Management and development of our Google and META relationship
Analysing trends and making key decisions on spend strategies
Trading your channel within the day to ensure maximum conversions to targets
Production of monthly Paid Media performance reports, including creative analysis and recommendations
Add to the culture of the business through positivity, respect, empathy, understanding and entrepreneurialism
Build strong and effective relationships across the business
Work to a standard that drives world class paid media with an attitude that's infectious
Develop and cultivate an expert commercial awareness of our brand and our customer
Confidently present to wider stakeholders and senior management.
Responsible for meeting personal objectives that are aligned with wider business goals
Be an avid selflearner and teacher bringing new techniques and technology to the business in a way that we can consider and utilise

Self-Awareness and Development

Selfdevelopment is something we 100% believe in, if you don't develop currently, independently through tutorials, books, podcasts, then we wouldn't sug