Digital Marketing Specialist - London, United Kingdom - Morgan McKinley

Morgan McKinley

Verified Company

London, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Core Responsibilities

Develop and implement digital marketing strategies, aligned with our marketing and business objectives, and in partnership with the Digital Marketing Manager, Europe
Work closely with the Italian Channel Marketing country lead, and other key stakeholders, to plan, execute and optimise digital marketing campaigns and journeys, in line with welldefined KPIs.
Deliver our owned digital marketing strategies in allowing us to reach, capture, convert, and reengage users to deliver leads to our sales team.
Influence our digital content strategy, incorporating best practice for imagery, video, data capture and any other content requirements ensuring accuracy and optimal user experience.
Ensure digital best practice is embedded across all digital activity, providing guidance to key stakeholders as appropriate.
Identify and act on opportunities to enhance website user experience and associated journeys.
Manage multiple projects and initiatives, in your focus market and across Europe, in a fastpaced, deadlinedriven environment. Establish and demonstrate a high level of knowledge about the business, including regional market dynamics and product offerings.

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What it takes:

Digital marketing experience, preferably in Financial Services/the asset management industry.
Italian and English language speaker
Confidence and experience in managing external agencies and diverse internal stakeholders.
Good knowledge of HTML and experience using popular enterprise level web content management systems (preferably Adobe Experience Manager)
Good understanding of Search Engine Optimisation (SEO)
Excellent communication and planning skills
Strong collaboration skills and ability to work on own initiative
Attention to detail
Good understanding of the asset management industry.
Strong understanding of the cultural, linguistic and regulatory implications of operating across markets. Confident team player with a passion for all things digital.
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.