Head of Marketing - London, United Kingdom - Sports Direct

Sports Direct

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse.

We are now a collection of the world's most iconic brands.

We're reimagining retail and believe the higher the risk, the greater the reward.

We've never been afraid to push forward and change the way the industry operates, diversifying our portfolio and elevating stores.

We're not sitting back - there's no room for hesitation.

Sports Direct is going through a monumental evolution.

We are in a process of change and elevation, we have a new team, a new brand direction, a new look and feel, a new purpose and a new way of doing things.

We believe that Sports is the great equalizer, and this is what our new brand is based upon.

Job Description:

Work with the CMO, MD of Sports to lead on driving the football marketing strategy and activities for Football each season, driving brand and commercial growth.
Manage the planning and delivery of the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI's and deadlines.
Build outstanding relationships and collaborate with the internal teams, including
Lead on growing Sports Direct's football purpose driven activations and sponsorships/partnerships.
Driving growth in Europe in football as an opportunity marketing working with local teams to deliver global and localised marketing campaigns in line with the strategy.
Manage a small team to deliver on the performance seasonal calendar, campaign plans and launches, ensuring they are communicated through the business and delivered by each department.
Work with the head of social and football social team to deliver on the football social strategy and deliver growth and commercialisation of these channels.
Communicate, align and brief relevant stakeholders on seasonal kickoffs, launches and commercial priorities
Attend seasonal sellin meetings with our commercial team + brand partners to align on priorities + product buys for the seasons ahead.
Work with channel managers and partner agencies to produce post campaign wrapup presentations for the business + all brand partners that have invested in the campaign.
Build collaborative relationships with the Performance marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on.

Qualifications:

Full understanding and proven track record of delivering outstanding integrated marketing campaigns
Strong knowledge of marketing channels and project management skills
Excellent planning and management skills
Advanced communicator
Passion for football is preferred
Prior experience of working in sport, lifestyle or retail
Extensive marketing experience
Enjoys working in a highly collaborative 'best idea wins' environment to execute whilst also juggling multiple priorities

Additional Information

An opportunity like this at Frasers is for the fearless. The potential is massive, the experience unrivalled.

To be able to make the most of it you need to live and breathe our principles:

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Think without limits and take the team with you
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Own it and back it
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Not hesitate and act with purpose
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Be commercial and customer-focused