How to use storytelling in business

Storytelling is one of the most effective ways to attract people’s attention - no matter if your audience is a small child, clients or a group of friends in the pub. The latest neuroscience research confirms that irrespective of the way we present the story – words, gestures or p ...

How to define your go-to-market strategy

Your marketing communication is directly linked to how your audience sees you and has the ability to form opinions about your business – both, positive and negative, even before you directly engage with your clients. The traditional go-to-market strategy looks at the link between ...

10 tips for hosting a successful webinar

Webinars are a great, cost effective way to attract your potential customers through knowledge and experience sharing without any geographic limitations. They are easier to organise than face-to-face events, but still come with a number of challenges. Here are a few tips to make ...

How to create an authentic brand story

People don't necessarily buy the best products and services - they buy products and services that they can understand and like, from brands and people they can relate to. Using stories in business creates a competitive advantage – helps to create an effective marketing communicat ...

9 Product Marketing Strategies That Will Get You More Sales

Summer Hols - Harness the Potential of Your Business

For women in business summer can be a challenging time. The oils of enterprise must keep churning but with the additional challenges, of children out of school. So here are a few tips to help, as a reminder for those who know & pointers for those that don’t. · Local Library. · Ma ...