5 tips for securing press coverage for your business
Media coverage is a great way to promote your business to a large volume of readers. Especially with more publications taking the online route this opens up additional opportunities for global reach. Anyone actively involved in PR will tell you that the key to get into those publications is a matter of existing relationships with journalists. But what do you do if you don’t have those relationships and are looking for alternative routes to get coverage? Here are a few tips:
1. Get in touch
If you don’t ask, you will never know. What is the worst thing that can happen? They will say no – which is where you were before you asked anyway. Be upfront, open and provide a few points on how the journalist and the publication would benefit from publishing your article. Bear in mind that journalists will receive a large number of enquiries so it is only those that stand out that will be read and potentially considered to get coverage.
2. Tell a story
Everyone loves a good story – especially the media. Case studies, recent events, stories that readers can relate to are a great way to generate media interest. Look at quirky, innovative angles that are relevant to the potential readers. They are much more likely to be picked up than the self-promoting, “stating the obvious” articles which provide little value.
3. Keep it relevant
The more readers can relate to your story the better. Look at real issues that your readers are likely to be facing and offer solutions. It is not just about analysing situations, but looking at the “so what can you do about it” element. Provide insightful and practical advice people can use in their day to day life -chances are that journalists will be keen to push this to get published.
4. Link to data
Everyone can talk, but it is really credible data that people believe. If you can link your story to recent research, the article will also have a news factor which will make it twice as popular. Research, however is time sensitive so be sure to use up to date data. Saying “recent research” when in fact the research was done years ago is not credible and will have the opposite effect.
5. Look at the bigger picture
When working in a certain industry, we naturally become fixated on that industry and we want to be seen in verticals other people in our industry would read. However, consider looking at broader business publications that reach a more varied readership and link your story to wider business issues. This will expand your reach and will demonstrate that you are able to see the bigger picture.
Some publications will have editorial calendars that they will publish online. Have a look and see if there are any topics relevant to you. If so, submit your articles. Editorial calendars are also a great way to find out what topics are currently trending and can help you to tailor your other content too. You will find that it takes a lot of time and work to secure press coverage so don’t be disappointed if you struggle to succeed at the beginning. You will also gradually build relationships with the press, so the more you interact the more you will be noticed. Just keep going.
Articles from Petra Smith
View blogIt’s been a while since we were able to attend a traditional networking event due to social distanci ...
Social selling is exactly what the name indicates – selling your products and services with the help ...
Social listening is the process of monitoring online conversations about a particular brand, person ...
You may be interested in these jobs
-
Vice President
Found in: Jooble UK O C2 - 1 week ago
ONE SEARCH London, United KingdomJob Description · Fluency in French is essential · THE FIRM · An outstanding opportunity to join one of the prominent players in the Global Infrastructure & Energies market, working on both lending and advisory transactions. The energies team are looking to expand and as such, ...
-
Oracle Cloud Tax And Financials Functional Consultant
Found in: Jooble UK O C2 - 6 hours ago
Adecco United KingdomOracle Cloud Tax and Financials Functional Consultant · Hybrid UK £65,000 - £80,000 A leading consultancy organisation is looking to grow their Oracle SaaS team by adding a Oracle Cloud Tax and Financials Functional Consultant to the team. Due to the nature of the end clients we ...
-
Technical Manager – Genomics Division
Found in: Talent UK 2 C2 - 4 days ago
UK Civil Service Bristol, United KingdomJob summary · Technical Manager � Genomics Division · Civil Service Grade 7 (National) �51,824 - �61,414 · Based at Bristol Southmead Laboratory · Permanent Contract · � · The Infection Sciences department at North Bristol NHS Trust is formed from a collaboration between the UK H ...
Comments