Shaun Kemp

1 year ago · 1 min. reading time · ~10 ·

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Analysis Paralysis: How to Avoid Decision-Making Pitfalls by Taking Action

Analysis Paralysis: How to Avoid Decision-Making Pitfalls by Taking Action

 

Addressing customer needs is to truly understand the customer through data. Sounds simple right? Sadly, companies are accumulating and scrutinizing so much data that it can often become overwhelming – a paralysis of sorts.

Introduction

This article looks at the principal causes of data paralysis, what these challenges have in common, the negative consequences – from both a professional and personal perspective – and why action is the light at the end of the tunnel.

 

Analysis Paralysis

 

Ask yourself:

  • Are you avoiding your current task at work right now by scrolling your LinkedIn feed instead?
  • Are you procrastinating instead of tackling the problem you’ve been working on?
  • Can’t make a decision or take action? 
  • Too much customer information to analyze?
  • Are you stuck?

62% of employees think their work suffers because of information overload, and one in two professionals feel demoralized when they can’t manage all the data that comes their way, leading to inaction.

Psychiatrists say that the average person makes over 35,000 decisions a day. So we’re already hitting our working memory threshold.

So no wonder it feels overwhelming scrutinizing the huge amounts of data, pressured to make the right decision. That’s because it is overwhelming. 

Analysis Paralysis is a common problem that destroys our ideas and decisions – and can lead to missed opportunities. 

The good news is, Analysis Paralysis is a temporary problem and can be avoided by shifting the focus toward action and knowing there isn’t always a right answer at first.

Sometimes it’s not about making the right decision; it’s about turning the decision you made into the right one - with iteration and action.

Even the smallest of actions are better than no action at all.

Read the original article on the zenloop blog

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