Decision Making, Entities, Search and The External World

I came into the entire area of decision-making, identity, intent and motivation via my deep understanding of semantic search. I am talking here, in this, diagram about the individual, but consider how by substituting "sensory input" with "indexing" we may as well be talking about search. This means that whether we talk about how the individual establish an identity that will lead to values that will create motivation and establish intent that will be expressed through actions or how search engines determine an entity or a digital entity establishes itself as trustworthy we are actually tracing the exact same process in different contexts. Cultural context is changing and that presents fresh challenges to both our understanding of the world and marketing.

Excerpt adapted from Intentional: How to Live, Love, Work and Play Meaningfully.