Pramod Kumar

11 months ago · 1 min. reading time · ~10 ·

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Surging Use of Fitness Tracking Apps Driving Wearable Fitness Trackers Market Growth

Surging Use of Fitness Tracking Apps Driving Wearable Fitness Trackers Market Growth

Factors such as the surging use of fitness tracking apps, growing awareness about obesity, increasing need for wireless and constant health monitoring systems, and rising disposable income are projected to drive the growth of the wearable fitness trackers market at a CAGR of 16.5% during the forecast period (2018–2023). According to P&S Intelligence, the market is expected to generate $48.2 billion revenue by 2023. Moreover, the market is witnessing the rising number of product launches and cross-compatibility and integration of personal assistance and personal health features.

One of the prime factors propelling the wearable fitness trackers market is the surging adoption of smartphone-based fitness tracking apps. These apps offer an improved level of functionality with new features and designs that help people stay fit. Consumers are increasingly using these apps because they are easy to access and have low costs. Furthermore, the apps are supported by all smartphone operating systems, including Android, iOS, and Blackberry.

Moreover, the need for wireless and constant health monitoring devices is increasing owing to the surging geriatric population and increasing cases of age-associated diseases. For example, diabetes is one of the most-common diseases in elderly people, which requires continuous monitoring. Further, advanced medical systems are less affordable for a number of patients due to their low income and the unfavorable reimbursement policies in several countries. These factors are projected to drive the market growth in the coming years.

Additionally, the distribution channel of the wearable fitness trackers market is bifurcated into indirect (pure-play e-retailers, wholesalers, and super-specialty retailers) and direct distribution channels. Between the two, the indirect distribution channel bifurcation is expected to hold the larger share in the market in 2023. This can be attributed to the rising number of online stores, availability of a large number of products, and surging preference of consumers to shop online across the world.

Geographically, the wearable fitness trackers market is projected to record the fastest growth in Asia-Pacific (APAC) during the forecast period. This can be ascribed to the presence of local companies offering low-cost fitness trackers, surging adoption of fitness-support devices, rising prevalence of age-related diseases, and increasing number of online shoppers. North America accounted for the largest market share in 2017 due to the high healthcare spending, presence of several key market players, surge in the incidence of chronic diseases, and increase in the usage of fitness trackers for health monitoring in the region.

Source: P&S Intelligence

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