Marketing Officer - Birmingham, United Kingdom - University of Birmingham

University of Birmingham

Verified Company

Birmingham, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Position Details
External Relations

Location:
University of Birmingham, Edgbaston, Birmingham UK

Full time starting salary is normally in the range £31,396 to £33,966 with potential progression once in post to £38,205

Grade: 6

Full Time, Permanent

Closing date: 25th March 2024

Our offer to you
People are at the heart of what we are and do.

The University of Birmingham is proud to have been a part of the City of Birmingham and the wider region for over 100 years, and we are equally proud to be recognised as a leading global university.

We want to attract talented people from across the city and beyond, support them to succeed, and celebrate their success.

We are committed to helping the people who work here to develop through our sector-leading Birmingham Professional programme which provides all professional services staff with development opportunities and the encouragement to reach their full potential.

With almost 5,000 professional services jobs in a wide-range of functions in Edgbaston and in our campus in Dubai, there are plenty of opportunities for you to be able to develop your career at the University.

We believe there is no such thing as a typical member of staff and that diversity is a source of strength that underpins the exchange of ideas, innovation, and debate.

We warmly welcome people from all backgrounds and are committed to fostering an inclusive environment where diversity is at the heart of who and what we are, and how we work.

Supporting our people to achieve a healthy work/life balance is important both to our employees and to the success of the University and, depending on the role, we offer a variety of flexible working arrangements.

We therefore welcome discussions on all forms of flexible working.

In addition, you will receive a generous package of benefits including 40 days paid holiday a year, one paid day a year for volunteering, occupational sick pay, and a pension scheme.

We also have three high quality subsidised day nurseries.

The University is situated in leafy Edgbaston and there are excellent transport links to our beautiful campus, including main bus routes and a train station on site.

On campus we have a state-of-the-art sports centre with pool, shops, places to eat and drink, our own art gallery, museum and botanical gardens.

Find out more about the benefits of working for the University of Birmingham

Background
The Marketing Officer post provides dedicated marketing support to the Undergraduate Student Recruitment and Marketing team.

This position works under the guidance of the Undergraduate Marketing Manager, working closely with colleagues in the wider Student Recruitment and Marketing team and with colleagues from across External Relations and the wider University.

This is a hybrid role with some time spent working from home where this fits with the needs of the business and the individual.

The University sees the benefit of colleagues interacting in an agile office environment and this is an important part of working in a large, complex organisation.

Role Summary

Working under the direction of the Undergraduate Marketing Manager, the post holder will be responsible for the planning, coordination and delivery of marketing and student recruitment activity.

This is an exciting role in a busy, innovative and fast-paced team.

Working across the whole spectrum of the marketing mix including both digital and offline marketing communications, the post holder will work across multiple undergraduate and international marketing campaigns.

In addition to creating highly tailored and segmented marketing content and having a high level of competency in use of technology, such as CRM and CMS systems, they will bring together detailed market insight with marketing expertise to deliver a range of targeted, measurable marketing campaigns.

This post will support and manage marketing activities and projects throughout the year.

They should be a creative thinker with excellent attention to detail, and a quick learner who is happy to work independently and thrives on the opportunity to produce innovative solutions to the problems facing the recruitment marketing team, such as attracting enquirers.

The post holder will work on dynamic campaigns, and tasks will include writing and sourcing content, producing communications plans, and developing digital advertising plans for a variety of recruitment activities.

They will act as the primary web editor for the Undergraduate Student Recruitment and Marketing team and will be responsible for looking after a range of webpages, updating them as necessary with revised copy and content, and producing campaign pages on the website for a variety of activities as specified by the Marketing Manager.

The post holder should have a good level of experience of using CRM systems and developing communications plans.

This role would be suited to someone with excellent communication and organisation skills, with exp