- Strong testing and experimentation acumen: exhibit strategic and analytical skills, including the ability to understand data and gain key insights to drive the business
- Strong project management, organisation, and prioritisation skills
- Preference to prior retention marketing experience
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Specjalista ds. marketingu - London, United Kingdom - Morgan McKinley
Description
Exciting opportunity to work with a Big4 Tech Organization as a Marketing Specialist based in London, UKMarketing Specialist
Contract Duration: 9 months
Location:
London, UK (2 days in the office)
Campaign Strategy:
Develop comprehensive retention marketing strategies tailored to different user segments, focusing on increasing app engagement and reducing churn rates.
These will include (but not be limited to) tests that strengthen the value proposition, educate about product and champion differentiated content.
Campaign Execution:
Plan, execute, and optimise app and web campaigns with inhouse martech tools
A/B Testing:
Conduct A/B tests to evaluate the effectiveness of different retention tactics, iterating on campaigns based on performance data to continuously improve results.
Lifecycle Marketing:
Develop and implement lifecycle marketing campaigns to guide users through key stages of their app journey, from onboarding to retention and reactivation.
Cross-Functional Collaboration:
Collaborate with product teams to implement features and functionalities that enhance user engagement and satisfaction, providing valuable insights and feedback based on customer data.
Retention Metrics Tracking:
Monitor and report on key retention metrics such as retention rate, churn rate, and customer lifetime value, providing regular updates to stakeholders on campaign performance and impact.
Customer Feedback Analysis:
Gather and analyse customer feedback and sentiment data to gain insights into user preferences and pain points, leveraging these insights to inform retention strategies and product improvements.
3+ years' experience developing and launching email, on-site and app marketing campaigns
