Marketing Automation Executive - London, United Kingdom - Sommet Education

Sommet Education

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Marketing Automation Executive

Temporary contract / Central London, United Kingdom

6 months Fixed Term Contract / Central London, Devonshire Square

This position can be remote up to 60% of the weekly working time

Sommet Education is a hospitality management and pastry & culinary arts education group of more than 1200 employees that is home to five leading brands: Glion Institute of Higher Education, Les Roches Global Hospitality Education, Ecole Ducasse, Invictus Group and the Indian School of Hospitality.

Our headquarters are based in Lausanne, Switzerland, with additional hubs in Marbella, Spain (Accounting) and London, UK (Enrolment, Marketing and Digital).

You share our values:
Development, Distinctiveness, Joint commitment, Openness and Sense of service.

Are you a highly motivated individual looking for a new challenge? Do you have a hands on and collaborative approach?

The Marketing Automation Executive will deliver marketing automation programs on the Marketo/HubSpot platform in close collaboration with other stakeholders.

The Marketing Automation Executive will be involved in the implementation of new functionalities, programs & campaigns, as well as updates and rollouts.

The Marketing Automation Executive will be involved in several enhancement projects in order to deliver - together with the Senior Marketing Automation & CRM Executive and CRM Admin - the best-in-class CRM and marketing automation system and ensure a high-quality development of the platform.

Your Role

You will work closely with the Chief Revenue Officer and Senior Marketing Automation Executive, as well as with the wider digital marketing team and the brand marketing teams.

Manage different tasks in the Global Marketing Automation System
Maintain and evolve the nurturing streams and personalization journeys specific to the different schools for Glion, Les Roches, École Ducasse & ISH institutions and programs
Create adhoc campaigns to support enrolment conversion activities
Manage the event creations, the data uploads and landing pages related to them
Create and manage landing pages and website personalization blocks
Support the Head of Marketing Automation & CRM on any related projects especially with regards to business process optimization
Perform testing in system for enhancements and new projects
Create necessary documentation (explanatory, training, presentation) on new projects or processes
Maintain the Marketo/HubSpot platform database is clean, as well as the campaign structures
Provide support to the business via additional automation services available

About You

Application deadline:2nd May 2024