Paid Search Executive - London, United Kingdom - EssenceMediacom

EssenceMediacom

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Search Executive

Overview of role
***As a Search Executive, you will be responsible for supporting the execution of paid search activity, building strong platform knowledge and supplier relationships, produce media plans, optimisations, and analysis.

The Search team works to effectively deploy keyword targeted campaigns to consistently deliver excellent results against client KPI targets. We are a team of eight people working on clients like Bayer, Cartier and Nuffield Health.

We are now looking for a new Search Executive to come and join the growing Search community in EssenceMediacom London's Google Practice.

***
Reporting of the role
This role reports to the Search Account Director.

3 best things about the job
1.

The opportunity to work across well-known brands with a desire for innovation and growth.

2.

Working within a truly collaborative agency model with great opportunities for continued cross-media and performance marketing learning.

3.

A talented team supporting each other in implementing best-in-class, award winning campaigns, and has fun along the way.

Measures of success

In three months, you would have:

Completed relevant training modules to strengthen your platform knowledge
Fully implemented a weekly reporting and optimisation routine that provides the best opportunity for performance improvements.
Developed strong relationships within the Search community and with internal client team stakeholders.

In six months, you would have:

Been involved in short

- and long-term projects on the PPC roadmap supporting the team in executing the search strategy and delivering improved performance.

Worked closely with the team lead to achieve client performance targets.
Obtained mandatory platform certifications and implemented this knowledge into best practice on your allocated brands/products

In 12 months, you would have:

Gained a complete understanding of the client's business and the ability to input into proposing optimisation tactics and tests.
Become an integral part of the internal client team as well as an extension of the client's marketing team, providing added value across paid search and beyond.

Responsibilities of the role

Performance in Role
Effectively run best practice compliant paid search campaigns, ensuring ongoing and timely optimisation is delivered. Constantly looking for opportunities to improve performance.

Take ownership of some of the elements of the testing plan, suggesting new ideas, planning, executing and evaluating tests with methodical accuracy.

Ensure that wider client or team deliverables (such as performance commentary and weekly reporting) are prepared, working with other team members on delivery of this information, and ensuring quality of output is maintained.

People and Stakeholder Management

Collaborate with and support other team members in the paid search planning, implementation and optimisation process for all relevant clients.

Interact effectively within your internal client team, with the client and suppliers, building solid external working relationships and establishing rapport.

Process Ownership
Conduct performance analysis, internal data maintenance, issue identification and solution development.

Support on the day-to-day process across activation, minimising error and risk, and ensuring consistent and accurate adherence to process.

Identify gaps in achievement of goals, objectives and/or processes, and work with the line manager to improve performance and drive efficiencies.

What you will needAccurate, clear and concise communication (written and verbal)

Attention to detail

A keen interest in understanding the client's business and their objectives

Aptitude to handle the financial side of Search account management

Analytical skills and enthusiasm to work with data

Inquisitive and passionate about all things digital

Ability to manage time effectively to meet confirmed deadlines

About

Essence

Media

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We are a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture.

Our daring global network of 10,000 influencers help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth.

EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

EssenceMediacom understands that our people are tasked with big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry.

Our people are at the heart of this work because their ideas will enable us to decode the intersections of people, content, and technology to bring our aspirations to life.

Our success is down to our eclectic, diverse, and talented people. EssenceMedia