Marketing Data Enablement Manager Cdp - London, United Kingdom - Denholm Associates

Denholm Associates
Denholm Associates
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description
Edinburgh or London Hybrid

If you are a marketing expert with extensive knowledge of Customer Data Platforms looking for your next role, we want to hear from you Denholm currently have an excellent opportunity with one of our financial services clients who are looking to recruit a MarketingData Enablement Manager (CDP) to join their team.

In this role you will hold responsibility for driving the Customer Data Platform forward to support prospecting/existing customer journey experiences and support the creation of marketing audiences, expanding and optimising data within the platform.

You willlook identify additional data sources to strengthen client insight and drive opportunities.

The provision of timely and accurate data is a key aspect of this role, working with specialists within the Global Marketing Enablement team and associated businessteams you will enable our ability to change data into useful insight for key use cases.

Key responsibilities will include, but are not limited to:

  • Drive the ongoing development and roadmap for our Customer Data Platform to support exceptional customer experience as part of the integrated Global Marketing Technology stack
  • Lead the planning, scoping, and prioritization of projects to achieve Customer Data Platform goals
  • Operate as an internal expert contact for the Customer Data Platform
  • Drive the data requirements roadmap for the CDP including identifying additional data sets and attributes that would enhance our client insight and targeting
  • Deliver consistent insights from the Customer Data Platform to stakeholders to inform optimization and marketing activity performance
  • Work collaboratively with the relevant specialists and business teams to identify, design and implement Customer Data Platform process improvements e.g. automating manual processes, optimising data delivery, redesign of digital infrastructure to supportgreater scalability
  • Create and support onboarding process for the Customer Data Platform use cases

Key skills and experience we are looking for:

  • Experience of operating a Customer Data Platform enterprise set-up and admin preferably Oracle Unity and experience of associated technologies including Sitecore, Ad Tech, Marketing Automation and Google Analytics
  • Experience of creating user stories with clearly defined success criteria
  • Experienced in performing root cause analysis on marketing data and other associated data and processes
  • Ability to build processes and lead initiatives that support marketing data transformation, data structures and workload management
  • Expert planning and organising skills with the ability to build strong working relationships with key business teams
  • Previous experience supporting and working with crossfunctional teams in a fastpaced, dynamic environment
Sound like you? If so, we'd love to discuss in more detail
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