Cro Analyst - Manchester, United Kingdom - THE PEOPLE OF LTD

THE PEOPLE OF LTD

Verified Company

Manchester, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

The People Of:
Digital is looking for a CRO Analyst to join a leading global brand.

As a CRO Analyst, you will compile data from multiple sources for use in reports, tactical packs, and CRO roadmaps.

Great things about this opportunity:

Work with an innovative retail business that are changing the face of retail
Lots of opportunities for career progression
Autonomous role and a working environment that promotes innovation and collaboration
Hybrid working to get the best of both worlds
Have full ownership of the channel

As a CRO Analyst, you will:

Use tools such as Microsoft Power BI, Google Data Studio and Content Square for the creation and ownership of all CRO reports and dashboards.
Achieve actionable insights by organizing and analyzing data, including customer journeys, conversion funnels, heat maps, session recordings, and user research.
Provide rigorous data and insightbased recommendations to the CRO team.
Get a better understanding of competitors by conducting research and sharing best practices.
Implement robust trackers for CRO initiatives so that valuable insights can be generated and reports can be compiled effectively.
Work with UX and CRO teams to run A/B tests that will improve the customer journey and conversion funnel.
Ensure that test proposals and insight reports are produced to support the running of CRO initiatives.
Acknowledge and share findings from analytics projects with a variety of stakeholders, including senior management and teams within the company as a whole
Ensure tags are deployed with Google Tag Manager at best practice levels, serving as a point of contact for the CRO team regarding Google tag management and Segment (Customer Data Platform).
Troubleshoot technical issues and provide solutions to the relevant teams

As a CRO Analyst you will have:

At least 3 years of analytical work experience in a team that emphasizes understanding product performance and generating data driven
Knowledge of UX principles and AB testing methodologies.
Extensive experience calculating statistical significance for AB Tests and in website analytics from established ecommerce companies
Advanced analytics skills with an ability to draw concise insights from large datasets.
At least 3 years of experience in the following tools: Google Analytics, Google Data Studio, SQL, R/Python, MicroStrategy/Tableau or Mixpanel.
A thorough understanding of Google Tag Manager.
Experience creating, developing, and presenting indepth insight reports.
Extensive interpersonal and relationshipbuilding skills.

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