SEO Manager - Kent, United Kingdom - Better Placed Limited

Better Placed Limited
Better Placed Limited
Verified Company
Kent, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

SEO Manager

Travel. Consumer Industry

Kent. Hybrid (2 days in the office/ 3 WFH)

£60,000

The Package:


  • Competitive salary and regular reviews
  • Extremely competitive benefits package, including:
  • Bonus
  • 30 days holiday (+8 BH)
  • Huge discounts across multiple brands
  • Fantastic office environment
  • Hybrid 2 days in/ 3 WFH.

The Brand:


  • Heritage brand with over 100 years in the market. Iconic brand name
  • Multimillion turnover brand
  • Private equity backed, multimillion continued investment
  • Double digit growth YOY
  • Record breaking years and on track to have the best ever year
  • Hugely talented Digital Marketing team award winning individual
  • A team that are genuinely enthusiastic, driven and risk takers

The role:


  • Define and own the SEO strategy, working with local technology and local marketing teams to implement
  • Perform keyword research for all brands and key markets and define ranking approach and strategy for each brand
  • Audit the technical setup of each of the brands and define a recommended approach to optimising technical SEO and onsite strategy
  • Work with the local brand marketing teams to ensure that their PR, content, and social strategies are maximising their potential from an SEO rankings perspective
  • Work with the Digital Product Team to ensure that the websites are optimising both for user experience and SEO ranking potential
  • Drive the use of technology, tools and data to streamline processes, efficiencies and drive decisionmaking in order to support ranking improvements.
  • Summarise, analyse and present results, using the findings to feed back into strategy formulation
  • Lead, manage and mentor the SEO team
  • Manage and work with external partners and agencies to maximising output and performance as required
  • Adopt a continual 'test and learn' approach to all SEO activities
  • Research competitor activity and reporting on findings, gap analysis, etc.

Previous experience:


  • Minimum of 5 years experience in an SEO Strategy/Leadership role
  • SEO experience in an Ecommerce business preferred
  • Travel experience would be ideal
  • Strong technical knowledge and understanding with a flair for all things digital
  • Experience in user experience and website optimisation, usability studies and A/B testing.
  • Excellent quantitative analysis skills, with an intuitive mind and great problemsolving skills
  • Driven, selfstarter
  • Effective and engaging communicator
  • Excellent relationship building skills
  • Experience of working in a matrixed organisation
  • Experience of remote working and distributed teams
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