Digital Marketing Specialist - London, United Kingdom - Perrigo

Perrigo

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold.

Help us do it.

Description Overview:

We are looking for a Digital Marketing specialist who will be responsible for managing, measuring and implementing content, SEO and measurement across our brand websites but also support with our Paid Digital media campaign implementation and broader Digital analytics.

You must be results driven, creative, organised, love data and be passionate about improving insight and performance.

What We Offer - As well as a competitive salary and benefits, we offer a hybrid working environment with 3 days in the office/week in our brand-new office in Nine Elms.

Scope of the Role:

Digital Media

Leads local SEO strategy execution in support of brand strategies and objectives
Responsible for SEO budget and defining measurement of ROI, along with KPIs and relevant metrics.
Track and analyse performance campaign data from digital campaigns, and use insight to improve PPC, Social, Display campaigns.
Become a key contact and facilitator for both our agency and internal stakeholders to drive and implement Digital marketing excellence across the board.

Web

Work closely and collaboratively with local and Global stakeholders to ensure our web assets are up to date.
You will be comfortable taking responsibility for CMS processes to ensure we maintain high publishing and compliance standards.
You will have experience with envisioning how customers interact with online platforms, and will want to use data, UI/UX skills and your platform knowledge to refine this vision to create impactful online customer experiences.

Analytics
You will play a critical role in generating insights and trends from a variety of data sources (think GA4, Amazon Advertising, IRI, Shopper data, Social Listening)

Analyse digital data to identify trends and insights that can inform marketing strategies and tactics
Develop and maintain data dashboards, reports, and visualizations that effectively communicate insights to stakeholders
Conduct regular analysis of website traffic, engagement metrics, conversion rates, and other key performance indicators to identify areas for optimisation
Provide recommendations for improving website user experience and conversion rates based on analysis of user behaviour
Monitor and report on industry trends related to digital marketing, analytics, and consumer behaviour
Work crossfunctionally with internal stakeholders such as marketing, IT, and business intelligence to integrate data and insights into decisionmaking processes

About You:

The following would enable you to thrive in this role:

A Self-starter & Thinker with Bias for Action
You are always questioning and learning
Drives energy from challenging established norms and drive change
Comfortable with the role of technology in an ecommerce environment
Intellectually curious mindset
Datadriven and able to guide through small detail and best practice
Collaborative and able to work as part of a team
Able take complex concepts and communicate them in simple terms

Experience required

Experience in Digital media and SEO activation and implementation
Fluent on analytical platforms such as GA
Analytically minded, with the ability to identify trends within data sets
FMCG experience with ideally Paid (Brand and Performance), Owned and Earned (Influencers) capabilities
Good working knowledge of various types of media specific, but not limited to Programmatic, Social, Display, Social, Influencer, eCommerce, and Video
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in _
_English__ and _
_Spanish__ and will be provided in other accessible forms for persons with disabilities._ #DIV