Director of Marketing Performance and Data Analytics - London, United Kingdom - Amazon TA

    Amazon TA
    Amazon TA London, United Kingdom

    1 month ago

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    InternshipSHIP
    Description

    Are you a results-driven digital marketer with a passion for managing paid search campaigns hands-on? We're looking for a Paid Search Performance Marketing Manager to join our team and take the reins of our paid search advertising efforts for Central Europe.

    Amazon Operations sits at the heart of the Amazon customer experience.

    At the forefront of that effort, sits our Talent Acquisition Marketing team – a collective of talented individuals managing the media & marketing strategy, reporting, modelling & analytics, tools & systems.

    This includes keyword research, ad copywriting, bid management, and ad extension implementation.

    \tA/B and Incrementality Testing:
    Implement and monitor A/B tests for ads and landing pages to improve ad performance and user experience.

    \tData Analysis:
    Regularly analyze campaign performance using tools and analytics platforms to identify trends, opportunities, and areas for improvement.

    \tConversion Rate Optimization:

    Collaborate with the marketing and web development teams to optimize landing pages and user experience, ultimately increasing conversion rates.


    • \Create and present regular reports on the performance of paid search campaigns, providing insights and recommendations for improvements.
    • \BASIC QUALIFICATIONS- Experience in professional non-internship marketing
    • Experience using data and metrics to drive improvements
    • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
    • Experience building and optimizing multiple, simultaneous marketing campaigns


    • PREFERRED QUALIFICATIONS

    • Experience building, executing and scaling crossfunctional programs or marketing campaigns from concept to completion
    Protecting your privacy and the security of your data is a longstanding top priority for Amazon. to know more about how we collect, use and transfer the personal data of our candidates.

    If you have a disability and need an adjustment during the application and hiring process, including support for the interview or onboarding process, please contact the Applicant-Candidate Accommodation Team (ACAT), Monday through Friday from 7:00 am GMT - 4:00 pm GMT.