Marketing Executive - Waterloo, United Kingdom - Centaur Media PLC

Centaur Media PLC

Verified Company

Waterloo, United Kingdom

3 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

A bit about us...
Part of Centaur Media PLC, Xeim exists to accelerate performance for marketers.

The Xeim portfolio brings together some of the world's leading marketing brands to deliver best practice business information, thought leadership and specialist consultancy.

Xeim includes the brands Marketing Week, Festival of Marketing, Econsultancy, Oystercatchers, Creative Review, Design Week, Really B2B and Influencer Intelligence.

Through these marketing leading brands, we engage the marketing industry with over 6.2 million touchpoints per month across proprietary editorial content, digital products, insight, and analysis.

We know that by advising, informing, and connecting the modern marketer with these disciplines, excellence in marketing and business performance will be enhanced.

Centaur Media is a main market listed company, primarily based in the UK with approximately 300 employees in offices in Central London.

About the role...

Working with the Head of Marketing and alongside the sales, project management and editorial content teams you will lead the marketing planning and delivery of campaigns targeted at the key customer groups for Econsultancy, building lead generation programmes ensuring a steady flow of engaged leads throughout the year.

You'll be building an always on brand presence creating comms and content that will resonate supporting our new business pipeline.
Working with both your marketing colleagues and editorial teams you'll build a content marketing plan to create brand awareness, engagement and subscriptions/delegates to Econsultancy.
You'll also support the digital ad campaigns for Econsultancy working with our digital ad agency.
You'll love to learn about different types of content needed through the customer journey, the changes in social channels and how you can use them to engage and build loyalty with our marketing audience.
You'll also be working closely with your marketing colleagues to align social media messages with core brand values and messages via other channels.
You'll know what works and what doesn't and share this with marketing and editorial teams on a regular basis to improve our content marketing and social media performance.

To ensure success, you will be supported by a broader network of people from the brand and event marketing teams through to our data, digital and automation teams and partners and work closely with the Group Marketing Director.

You will be comfortable working closely with other teams within the business. Collaboration with internal stakeholders who already have relationships with some of these target customers will be extremely important.

Key responsibilities

Creating and re purposing content to support the content marketing plan to feed campaigns that span across channels
Creating and scheduling the newsletter
Monitoring traffic from newsletters and suggesting ways to boost this.
Social media management: Finding interesting accounts and sharing cool work from other marketing folk, interacting with followers, participating in conversations (giving the brand a voice on social) and sharing new stories
Use of the social media management tool scheduling regular posts

Behaviours and Knowledge?

Great content creation skills and a love of writing
An experienced social media executive with a deep knowledge of Facebook, Insta, TikTok, LinkedIn and YouTube
A good understanding of wider marketing channels and how social media connects to them to create a consistent and compelling story
Web production experience including use of programmes such as WordPress, Photoshop, ExactTarget and online tools such as Canva.
Experience running social media accounts
Solid knowledge of SEO and paid social
Experience of working in a busy environment with a history to consistently achieve targets?
Versatile being able to coordinate multiple tasks and deadlines, as well as keep accurate records?
A collaborator able to work with a variety of people and teams both internally and externally
A team player with a 'cando' attitude who can work across matrix?organisations?
Exceptional professionalism, strong marketing experience and attention to detail are a must with someone driven to develop strong relationships and actively seek out new opportunities to grow and develop our offering.

The benefits.

25 days holiday, increasing by one day p.a. to a maximum of 30 days for every year served
Medicash health plan
Stunning Waterloo offices with views of the Thames plus complimentary barista coffee / free bar / table tennis tables the works
Complimentary access to accredited training programmes worth thousands of pounds including our Mini MBA
Active Diversity and Inclusivity agenda (DICE
Diversity Inclusion, Culture, Engagement)
Annual Wellness Day
Share Incentive Plan
Give as you Earn Scheme