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    Energy Engineering Marketing Manager - Leicester, United Kingdom - Flogas Britain Ltd

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    Description

    Join Flogas Britain - Off-Grid Energy Leaders

    At Flogas, we're not just offering a job; we're offering a chance to be a key player in an organisation that's at the forefront of innovation and change.

    As our company continues to grow and expand its horizons, we need creative minds who can embrace evolution and lead with a fresh perspective. Your passion for sustainability aligns perfectly with our commitment to creating a more sustainable future.

    About the role

    As the Energy Engineering Marketing Manager for Flogas Britain, you will be a key driver in promoting our energy-related solutions and services to both on and off-grid businesses.

    Your role will involve strategic marketing and campaign development for DTGen, a leader in the design, supply, installation, testing, and maintenance of standby power systems and combined heat and power units that support prestige businesses and infrastructure across the UK, and Protech Group Limited, which provides a bespoke engineering, HVAC, energy, and water management services to Businesses across the UK. You will collaborate with internal and external stakeholders from the wider DCC Energy group businesses and divisions to support customers with energy solutions that meet their current business needs and help them through an affordable, manageable energy transition. If you're passionate about all types of energy and innovative B2B marketing strategies, this position offers an exciting opportunity to make a difference in businesses' energy management and transition.

    What you will be doing

    Strategic Campaign Management:

    • Craft lead generation campaigns for B2B bespoke energy solutions from DTGen, Protech Group and Flogas.

    • Build on positioning as a trusted energy partner who can provide a wide range of solutions to solve emergency standby power generation, backup and energy transition challenges
    • Ensure activity aligns with DCC's greener cleaner energy in your power strategy.

    • Evaluate campaign effectiveness and adjust strategies as needed

    Effective Marketing Communication:

    • Develop and execute targeted marketing communication plans

    • Using HubSpot and other digital platforms ensures successful Marketing Automation
    • Measure and Maximise reach, engagement, and conversion
    • Stay informed about industry trends and competitor activities

    Stakeholder Engagement:

    • Collaborate with internal teams, including engineers and technical experts, to build relevant and thought-provoking content
    • Build strong relationships with external partners and clients
    • Provide insights to enhance product development and service offerings

    Audience Profiling and Targeting:

    • Define customer profiles and segments
    • Optimise messaging for different audiences

    Brand Development and Positioning:

    • Work closely with each business unit and the wider marketing teams
    • Enhance DTGen and Protech Group Limited's brand presence in the B2B space
    • Position our solutions as industry-leading and customer-centric

    Market Development and Business Growth:

    • Identify growth opportunities within the energy sector.

    • Develop marketing strategies to capture new markets.

    • Collaborate with sales teams to drive business expansion

    About You

    We know that sometimes people can be put off applying for a job if they don't tick every box, if you're excited about working for us and have most of the skills or experience we're looking for, then please apply, regardless of whether you meet all the requirements outlined in this profile.

    The ideal candidate should possess extensive experience and a proven track record in B2B marketing, particularly within the energy sector, engineering or related industries. They should have demonstrated expertise in strategic campaign management, stakeholder engagement, market development, and brand positioning.

    Strong analytical skills and the ability to make data-driven decisions are essential, along with excellent communication and collaboration abilities to work effectively with cross-functional teams and external partners. In addition to marketing experience, candidates should have a deep understanding of the energy sector, including knowledge of energy solutions, technologies, and market dynamics. A bachelor's degree in marketing or a related field is required, and a master's degree is considered advantageous. Certification in marketing or project management would also be beneficial. Candidates with some technical understanding of energy systems, HVAC, and engineering concepts would have an edge in collaborating with internal teams and contributing effectively to strategic marketing initiatives. The successful candidate will be responsible for crafting and executing strategic marketing campaigns for DTGen and Protech Group Limited, as well as collaborating with internal and external stakeholders to develop innovative energy solutions that meet customers' needs. They will play a crucial role in enhancing brand presence, positioning solutions as industry-leading and driving business growth through targeted marketing strategies. A passion for sustainable energy solutions and innovative marketing approaches is highly desirable, making this an exciting opportunity for individuals looking to make a difference in businesses' energy management and transition towards a greener future.

    How we will reward you

    • Discretionary bonus scheme
    • Great annual leave package with opportunity to purchase up to 5 days extra leave
    • Enhanced family friendly package
    • Death in Service
    • Contributory pension scheme
    • Employee Volunteer Day's to support the communities where you work and live
    • Learning and development opportunities to develop your skills, knowledge and talent
    • Access to a fully funded eye test and flu jab
    • Access and discounts on a range of health and wellbeing services i.e., health cash plan, discounted gym membership and our employee assistance platform
    • Access to our very own benefits platform which provides discounts to over 900 retailers, including days out, holidays and retail stores

    Diversity, Inclusion, and Flexibility:

    Flogas Britain are committed to fostering diversity and inclusion across our workforce. We actively encourage applications from candidates of all backgrounds, regardless of gender, age, sexual orientation, disability, ethnicity, or any other factor. We strive to build a diverse and supportive culture of respect and fairness for all.

    As an inclusive employer, we recognise the importance of achieving the right work-life balance that works for you. Our people work differently depending on their role and needs, from hybrid working to flexible working arrangements. We are open to discussing alternative working arrangements - such as part-time hours and job shares, so please feel free to raise this with us.

    About us

    Flogas Britain is one of the largest distributors of off-grid energy in the UK and has over 35 years' experience of providing solutions to both commercial and domestic customers, principally in the form of liquid gas. The business has a longstanding record of organic growth driven by new installations, underpinned by a strong technical engineering expertise and capability, which combined with a number of bolt-on acquisitions have resulted in its market share increasing from 10% to over 30%.

    The business is at the forefront of the energy transition having developed a prominent track record in converting customers from higher emissions fuels to lower carbon and cleaner solutions for the last decade and is well placed with a significant range of opportunities to develop and diversify into New Energies into the future in line with our 2040 vision to provide 100% renewable solutions to customers. The recent acquisition of Protech by Flogas Britain further extends the business' capabilities in this regard to provide innovative and lower carbon solutions into the commercial sector; combining renewable-ready gas combustion with alternative technologies such as heat-pumps, solar power and electric vehicle charging to provide a complete solution to customers and assisting them on their own path to net zero.

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