Marketing Manager - Salford, Greater Manchester, United Kingdom - JS3 Recruitment Ltd

Description

Responsibilities:
Demand Generation and Conversion

Generate demand for the their platform through targeted marketing strategies.
Nurture leads and facilitate the conversion of potential clients to active platform users.
Using your marketing expertise to generate demand for the platform and convert leads into active users.


Strategic Planning:
Develop and execute strategic marketing plans with measurable outcomes, focusing on the letting and estate agent sector.
Utilise your experience to identify key marketing channels and tactics for maximum impact.
Implement strategies for lead generation, customer engagement, and conversion tracking.

Event Planning and Participation:
Plan, manage, and participate in, in-person and virtual events tailored to landlords, letting and estate agents.
Leverage your network to enhance their presence in relevant industry events
Digital Advertising and

Brand Awareness:

Use your proven track record in digital marketing to plan and manage effective advertising campaigns, in particular PPC and social media.

Drive brand awareness through targeted campaigns within the property letting sector, through thought leadership articles and advertorials.
Be a representative of the brand, maintaining a professional and knowledgeable presence.
Content Marketing and

Social Media:
Develop and implement content marketing strategies tailored to property lettings professionals.
Utilise social media platforms to enhance brand visibility and engagement.


Stakeholder Relationships:
Build and nurture relationships with key internal stakeholders, including product and customer success teams.
Collaborate with colleagues to ensure a cohesive and integrated approach to business development.
Industry Knowledge and

Thought Leadership:
Stay informed about compliance obligations in the lettings industry.
Speak with authority on solutions that ensure compliance and position the client as an industry leader.
Become an Authority in

Property Safety Certification:
~ Support them in establishing authority in property safety certification through strategic initiatives.


Qualifications:
Proven track record in marketing within the landlord, letting and estate agent sector.
Extensive experience in developing and executing successful marketing plans.
Strong network and established contacts within the landlord, letting and estate agent sector. Familiarity of the UK property technology space and its role in compliance.
Proven experience in developing and executing marketing plans.
Expertise in planning and managing digital advertising campaigns (PPC and social)
Experience organising and participating in both in-person and virtual events.
Strong presentation skills and ability to create compelling content for various channels.
Familiarity with ROI measurement and reporting.
Ability to work towards and exceed sales targets and quotas.