Associate Director - London, United Kingdom - GroupM Nexus Finecast

GroupM Nexus Finecast
GroupM Nexus Finecast
Verified Company
London, United Kingdom

3 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

About Finecast
Finecast, a WPP company specialising in addressable TV, launched in the UK in September 2017.


As TV audiences' fragment across a range of platforms and as viewing behaviours evolve, TV advertisers are grappling with how to continue making best use of their most trusted medium.

Finecast was created to help solve this challenge.

Finecast enables advertisers to precision-target viewers across multiple on demand, linear and live streaming TV environments.

Finecast gives advertisers the ability to deliver targeted ads to audiences watching TV content across multiple broadcasters, connected devices, set top boxes, over-the-top providers and game consoles - all through a single point of access with standardised measurement.

Finecast optimises delivery across the entire addressable TV marketplace.

With access to hundreds of different targeting segments, from socio-economic to life stage, purchase and financial data, advertisers can identify and reach viewers whenever and wherever they are watching.


About GroupM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies Wavemaker, EM, Mindshare, EMX and m/SIX.


Its primary purpose is to maximise the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.

The agencies that comprise GroupM are all global operations in their own right with leading market positions.


About the Team


Finecast in the UK is made up of an expanding team of 65+ people spanning Engagement, Operations, Client Services, Marketing, Business Operations, Finance and Product, Data & Analytics functions.


Finecast is a team of individuals shaping the future of TV advertising and as such we set high standards for the individuals we hire and the skillsets they bring to our business.

We are a rapidly growing organisation that require a hands-on approach with creative thinking, strong communication skills and a passion for what we do that translates into real energy in our team culture.

There is no place for politics - Finecast is a fun, open, honest place to work where we support each other for our mutual success.

The Addressable TV media marketplace is a new, complex, and fast-moving space.


The Engagement team is the first point of contact for agencies primarily responsible for advocating and driving the adoption of Finecast's products.


The Role Objectives


The Associate Director is a newly formed, key layer of the Finecast Engagement Team to reflect the huge growth we are experiencing.


The role will report to Johnny Hood and will primarily support the UK business, working closely with Client Services, Marketing & Operations.


This person will lead the day day to running of the patch, manage a team of their own, build senior agency and client relationships and own those relationships, manage projects across the patch, be a key leader on the team and drive forward growth in a strategic way.


Revenue
Ensure that product revenue goals (monthly/quarterly/annually) are achieved across EM. Work with key implementation stakeholders to ensure that Finecast products are adopted across all relevant clients.

Working with the EM stakeholders to provide an accurate forecast across all products.

Ensure your team maintain an accurate pipeline, with best practice adhered to at all times.


Evangelise
Educate and inspire clients regarding Addressable TV propositions and products.

Own day to day senior relationships across client teams, planning teams & clients. Working collaboratively with the Director across key relationships where support is required / further seniority eg. CIO.


Help build and then maintain strong collateral pieces relevant to the group, agencies, and clients by liaising with product team members to understand proposition, product features and KPIs.

Leaning into external events and profile (for example, participation in panels, networking, external presentations).


Grow


Develop contact a contact strategy and comms plans for key clients across your patch that will enable growth, and execute that strategy every quarter.

With support from your Director, identify growth opportunities within the patch and collaborate with stakeholders to convert these opportunities.

Overcome challenges to growth by developing bespoke solutions.

Drive forward the client development plans and strategy for their patch.


Leadership


Lead by example and set the standards for your team in all aspects (comms, responsiveness, quality of output, adhering to process or best practice).

Maintain an organised patch, ie. keep CRM up to date, solid follow up details, lead by example on the uptake of new processes, support on key admin function
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