Content Marketing Executive - London, United Kingdom - Wood Mackenzie

Wood Mackenzie

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Company Description

Wood Mackenzie are the global research, analytics, and consultancy business powering the natural resources industry.

For 50 years, we have been providing the quality data, analytics, and insights our customers rely on to inspire their decision making.

Our dedicated oil, gas & LNG, power & renewables, chemicals, metals & mining sector teams are located around the world and deliver a variety of projects based on our assessment and valuation of thousands of individual assets, companies, and economic indicators such as market supply, demand, and price trends.

We have over 1,900 employees in 30 locations, serving customers in nearly 80 countries.

Together, we inspire and innovate the markets we serve - providing invaluable intelligence to help our customers overcome the toughest challenges, and make strategic decisions that will, ultimately, accelerate the world's transition to a more sustainable future.

Job Description:

Wood Mackenzie has an exciting opportunity for a commercially minded Content Marketing Manager to join a fast paced, dynamic global business.

This role works with our programme and product marketing teams to create campaign ready content that supports our renewal and growth targets.

This is an opportunity for a creative, innovative content creator to work with stakeholders and our expert analysts to put Wood Mackenzie's' content at the heart of our marketing campaigns.

Role Purpose

This role will sit within the Digital & Content team, focusing on creating effective and engaging full funnel content for our audiences in line with our campaign strategies.

This position will report directly to the Senior Manager, Content Marketing and be part of a dynamic and fun digital and content team.

About the day-to-day responsibilities of the role

Working with multiple stakeholders across the marketing team you will be a key figure internally for content creation and writing as part of wider projects, campaigns and programmes
Work closely with our wider marketing, product and research teams to craft content topics and themes within the natural resources and energy transition sectors to align with our clients' and prospects objectives
Develop interesting and engaging content (written, video, audio and graphic) to appeal to our global audience across the natural resources and energy transition sectors. Note this role will not be expected to personally create graphic and audio content from scratch, instead you will work with inhouse teams and agencies to create this).
Work with the content, creative, product and regional marketing teams to create a campaign content calendar
Partner with research, sales, regional marketing and product marketing to create campaign ready content to promote industryrelated topics whilst looking for ways to cross purpose content across campaigns
Effectively brief and work with in house teams as well as external agencies and freelance writers
Proofread, restructure and edit articles by other writers, optimising written pieces to increase user engagement
Support Senior Manager, Content Marketing to develop our newsletter strategy, in life comms and nurture campaigns
Enforce editorial governance, inspiring fellow team members to create even better content
Optimise digital content for SEO
Analyse web traffic metrics to find opportunities for improving audience messaging on digital channels
Report on content performance and adapt a continuous improvement and innovation mindset.

Qualifications:

To be successful in this role you'll be a content marketing professional with B2B content marketing experience, preferably with a campaign background.

You'll be able to develop engaging content to attract and engage new potential customers. For this position, it's also essential to be up to date with new technologies and digital marketing trends. It will be beneficial if you have some knowledge of the energy and commodity markets.

You will have:

Proven experience in Content creation or similar role
Experience of creating inspiring content in a global business
Excellent communication and writing skills in English
Excellent stakeholder management and engagement skills
Excellent interpersonal skills, ability to influence and engage peers and senior stakeholders
Highly evolved communication skills and an ability to translate technical information into business language
Strong problemsolving skills and the ability to think creatively and drive innovation
Proficiency in MS Office and Content Management Software (eg Optimizely)
Editorial mindset with an ability to predict audience preferences and use data to review performance
Understanding of web publishing and hands on experience with SEO and GA metrics
Project management skills and attention to detail
An energetic, tenacious, resultsorientated approach

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Additional Information

WoodMackenzie is an equal opportunities employer.

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