Digital Marketing Analyst - Reading, United Kingdom - Rocking Zebra

Rocking Zebra

Verified Company

Reading, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Digital Marketing Analyst - Home based role

Analysis and make recommendation of performance for all digital channels
Make recommendation and provide insight to internal senior teams
Opportunity to work in a specialised high growth paid digital arena
High growth organisation with scope to develop

Working with the Head of Marketing you will be constantly monitor and analyse data from a variety of sources to optimize performance and identify opportunities across PPC, Price Comparison Websites and other digital channels for a range of insurance brands.

Overview

Monitor and improve performance of PPC campaigns across Google and Microsoft, anlysing detailed trends and sharing with growth team.
Continue to roll out cutting edge techniques such as smart bidding and dynamic ads.
Explore new opportunities such as campaign structures, keyword targeting, landing page strategy to improve PPC performance, ensuring a rigorous test and measure approach is used.
Test and optimize Ad copy and creative.
Work closely with SEO, content and social media exec to ensure optimal balance between paid and organic search visibility.
Provide daily, weekly, monthly analysis and data as needed to support Head of Marketing and Head of Product with business decisions.
Create reports using internal and external data sources
Analyze daily trends to identify opportunities
Work closely with pricing and product teams to maximize conversion and revenue
Support as needed with other digital activity such as website content management, display, affiliates and social media advertising.
Ensure all advertising adheres to regulatory standards and requirements, in line with company policies.

In addition, as the Digital Marketing Analyst you should be:

Analytical and numerate with high attention to detail.
Natural problem solver that enjoys investigating trends in data.
Good communicator that can explain findings and reasoning.
Able to handle and present data
Good understanding of PPC and best practise techniques
Understanding or awareness of insurance products and pricing
Working knowledge of Google products such as adwords, analytics, trends, search console, tag manager
Experience with data visualisation tools, particularly PowerBI
Familiarity or working knowledge of data manipulation eg SQL, Python

What's in it for you?

Market leading package to attract best in class
Flexible working, home based or hybrid
Being part of working with a highly successful business achieve greater heights in an exciting fast paced sector

Next steps

If this sounds like you, please send your CV to us today