- Ownership and management of email automation, nurturing programmes and events.
- Building Pardot email campaigns, landing pages, forms, Salesforce campaigns, lead scoring and associated workflows to support demand generation and event programmes.
- Go-to expert in Pardot platform and ideally in CRM products such as Salesforce (Service and Sales and Experience Cloud) in order to meet process standards for accurate, efficient reporting and lead generation and lead capture.
- Monitoring the lead management process to ensure leads are being assigned appropriately and data is logged accurately.
- Working with SUEZ's four Regional Directors, Regional Business Managers, Regional Sales Managers and their teams in Regional Customer Hubs to input into regional sales and retention strategies and develop marketing plans.
- Analysing business information, economic trends and market feedback from internal and external sources to identify key issues, trends, opportunities and market share growth/decline for use in marketing planning purposes.
- Delivering marketing ROI against a fixed annual budget. The candidate will play a crucial role in the delivery of new business sales and the improvements in the retention of UK business customers.
- Working across a range of marketing channels including, but not limited to: inbound and outbound marketing, digital marketing, content marketing, paid search advertising, social media marketing, direct marketing.
- Developing end-to-end marketing planning, to include delivery, quality control and evaluation of marketing campaigns within agreed budget and timescales.
- Working with the internal brand and design team and external marketing agencies on campaign creations and measurement.
- Line management of two Marketing Executives
- Constantly striving to deliver best ROI and ROO, by monitoring and analysing multi-channel data focusing not only on MQL, but also SQL.
- Developing and managing digital customer acquisition and retention campaigns across paid and owned digital channels as well as off-line marketing channels.
- Stakeholder engagement
- Strong presentation and influencing skills.
- Identifying, testing and implementing new and innovative ways of marketing and selling, while meeting targets and carrying out business as usual activities without interruptions.
- Analysing and reporting on multiple campaigns results.
Marketing Manager - Maidenhead, United Kingdom - SUEZ
Description
Are you an experienced Marketing Manager with specialisation in automation?
We are currently looking for an enthusiastic driven capable Marketing Manager to join our busy department.
You can help create a greener UK.
A greener, more environmentally-friendly UK is possible – and we're making it happen.
What will I be Doing?
What are the Requirements?
To be successful in this role you need be a seasoned B2B marketer, preferably experienced in utility or service industry. You must have a positive mindset with a 'can do' attitude and be pragmatic, robust and resilient. The role requires cross functional management expertise to ensure campaign delivery across a wide range of customer segments on budget and to the highest possible standard constantly focusing on CRO and quality of MQLs.
A successful applicant will have experience of:
Who we are