Graduate Marketing Executive Required for a Luxury - London, United Kingdom - ICS

ICS
ICS
Verified Company
London, United Kingdom

1 month ago

Tom O´Connor

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Tom O´Connor

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Description
Our Client is a globally connected player in the world of luxury London property.

As a brand, they are synonymous with engaging, visually arresting, and innovative marketing campaigns and content.

Due to internal growth, they are actively looking for a highly motivated, experienced marketing executive who can provide essential supportfor their growing new business team which identifies, develops, and launches the most exclusive register of luxury super-prime real estate across London.


Let's get digital


This is an exciting role where the successful applicant will be required to be at the core of our Client's award-winning marketing campaigns.

In this role, you will be working closely with a highly experienced and dynamic team to help drive their digitalinfluence forward.


Key Duties & Responsibilities
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Events- Organising high-profile client events in the UK managing all aspects of the event including venue, invitation management, 3rd party collaborations, catering, gift bags & sponsorship.
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PR- Working with the PR team in liaison with key journalists, organisation of press events and attending property tours, copywriting press releases and blog posts, working to achieve maximum exposure for the brand, on and offline includingthe local, national and international press.
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Market Research- Researching client trends and competitor analysis - monitoring closely to align with strategy.
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Digital Marketing- Working alongside a third-party Digital Marketing agency to develop a unique digital strategy in support of key business goals and objectives, including PPC campaigns and SEO strategies.
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Collateral- Production of own in-house property magazine & production of all other collateral for the division including brochures, flyers, and invitations.
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Budgets- Management of all marketing budgets.
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Annual Marketing Strategy- working with the Marketing Manager to write and execute the annual strategy for the division.
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Agency management- ensuring that the PR, design, web, media buying, and events agencies work to the Client's best advantage.
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Advertising- Liaising with media buying agencies & titles direct in order to achieve competitive rates in the national media. Compiling components and making sure all deadlines are met on time each month for each publication.
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Social Media- Management of all social media handles on Instagram and Twitter, scheduling weekly posts and paid campaigns.


Essential Skills & Requirements

  • Delivering digital marketing strategies with proven ROI.
  • Analyzing, optimizing, and reporting on website performance using tools such as Google Analytics.
  • Expertise with paidmedia platforms, including Facebook Ads Manager, Twitter Ads Manager, LinkedIn, Google AdWords, and AdSense.
  • A thorough understanding of SEO and proven experience in implementing successful SEO campaigns.
  • Good working knowledge of Adobe software such as InDesign and Photoshop.
  • Excellent communicator

Nice To Have

  • Experience working in publishing, digital media, subscriptions, or Property.
  • An excellent understanding of digital marketing techniques and awareness of the digital arena.
  • A strong understanding of brand identity and brand communications.
  • Capability as a copywriter, who can produce highquality content.
  • Excellent written and verbal communication skills
  • Passion, innovation, and creativity.
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