Group Digital Marketing Lead - Dartford, United Kingdom - Utility People

Utility People
Utility People
Verified Company
Dartford, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Role:
Group Digital Marketing Lead

Location:
Dartford (hybrid)

Salary:
£negotiable

Industry:
Electronics/Automotive

Role Summary:


Responsibilities:


  • Creation and curation of compelling content to engage prospects and customers at all stages of their journey
  • Building effective CRM segmentation by sector and customer type for effective targeting activities
  • Ongoing interrogation of the CRM platform to develop acquisition, nurturing and retention opportunities
  • Use automation techniques to build the customer journey
  • Supporting subsidiaries with local requirements
  • Work with the group marketing team in building campaign specific assets
  • Regular KPI dashboard reporting on lead generation and nurturing performance

Qualifications and Competencies:


  • Digital marketing degree required
  • Previous experience in a digital marketing communication role required
  • Excellent copywriting skills required
  • Indepth knowledge of MS Dynamics
  • Analytics and using data to drive the marketing funnel
  • Planning and organisational skills
  • Proactive nature essential
  • Enthusiastic and gogetter attitude, driven.
  • Ability to work in a multicultural team with members from all around the globe.
  • Creative and innovative mindset.
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