Marketing Executive B2B - Milton Keynes, United Kingdom - Personal Group

Personal Group
Personal Group
Verified Company
Milton Keynes, United Kingdom

4 weeks ago

Tom O´Connor

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Tom O´Connor

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Description

Contract - Permanent, full time


Salary - Up to £36,000 dependent on experience


Location - Milton Keynes, Hybrid


Team function:


Our B2B Marketing team are responsible for delivering a first-class client experience from enquiry, through lead-nurture to acquisition, identifying and engaging new clients to deliver both scale and adoption of our benefits platform HAPI, as well as fee-based income through our consultancy and subscription-based products and services.


Our aim is to collectively generate new client leads that will scale-up the group and fulfil our growth ambition of £10m to £15m EBITDA.


The role:


We are looking for an enthusiastic strong outbound Marketing Executive to join our B2B team based in Milton Keynes, this is a hybrid role working three days a week in the office.


This is an exciting and varied role that will see you responsible for executing all our out-bound activity for all business units that sit within the Personal Group family.

The activity will be predominantly focused at the 'top of funnel' to drive awareness and secure leads using a combination of out-bound channels.


You will be:


  • Execute our event program creating first class client experiencing including suitable activation with our partners.
  • Ensuring that lead generation tracking, and measures are in place for all events and campaigns
  • Briefing the sales teams in order to gain alignment and support for events and campaigns
  • Execution of our brand narrative to ensure it's accurately reflected in our outbound activity and assets.

This role will be right for you if you are:

  • Clear demonstrable experience of delivering branded events to achieve pre-determined lead generation targets.
  • Between 35yrs experience of delivering outbound channel activity focused on the top of funnel to drive awareness and attract leads from new clients.
  • First class copywriting skills, able to develop compelling copy that reflects our brand narrative and the needs of our customers and clients.
  • Knowledge and experience of working with CRM tools such as HubSpot and Salesforce to build and execute campaign activity.
  • Desirable knowledge of Google analytics, marketing automation (Braze) and Javascript and Adobe Creative Cloud.

Benefits

  • Hybrid working between home and office (3 days in office 2 working from home)
  • 25 days annual leave with option to purchase additional holiday days
  • Private medical insurance
  • Employer contributory pension
  • Onsite gym
  • Free travel insurance for you and your family
  • Life assurance 4 x salary
  • Practical Health Plan
  • Salary sacrifice options include big technology purchase discounts, retail discounts platform, car lease schemes, share ownership plan and more

Why Personal Group?


Founded in 1984, Personal Group has grown to become an innovative and leading provider of employee reward and benefits, specialising in providing purpose-built employee engagement solutions.


Since its formation, Personal Group has followed its vision to help organisations build and maintain a healthy, happy and productive workforce.

Our environment and culture provide a healthy and flexible place to work, where colleagues are treated fairly and rewarded for their hard work and results.


AIM-listed since 2000, our strategy is focused on widening our footprint across a broader range of industries, predominantly by driving insurance sales through new and existing channels, transforming reward and benefits, and accelerating our SME offer.


Demand for our services has never been greater as employers put an increased focus on improving their employee value propositions.

Employers increasingly see employee benefits and well-being services as essential for recruiting and retaining staff in a competitive talent market.


Post-pandemic, we're seeing sustained demand for our affordable insurance products, both from employers looking to make their workforce more resilient, and employees who want some financial security in case of ill health or death.


As a socially responsible business, we ensure that our offerings across the Group are fair, reasonable, and accessible to all reaches of society, and joining us will give you the chance to be part of a dynamic company that is constantly looking for ways to support our clients in engaging their employees.

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