Digital Community Lead - London, United Kingdom - Great Ormond Street Hospital NHS Foundation Trust

Description

GOSH is a leading research children's hospital with ambitions to be a world-leading provider of paediatric care, training, and education.

Digital transformation is at the heart of the Trust's Above and Beyond strategy, so this is a pivotal time to join the team.

This is an exciting and multi-faceted role within the Hospital's External Communications Team to shape and lead significant digital transformation.

The role will be responsible for driving and overseeing a digital transformation strategy which ensures platforms, tech, digital journeys, and content are best in class.

GOSH is a leading research children's hospital with ambitions to be a world-leading provider of paediatric care, training, and education.

Digital transformation is at the heart of the Trust's Above and Beyond strategy, so this is a pivotal time to join the team.

This is an exciting and multi-faceted role within the Hospital's External Communications Team to shape and lead significant digital transformation.

The role will be responsible for driving and overseeing a digital transformation strategy which ensures platforms, tech, digital journeys, and content are best in class.

The jobholder will be the senior lead across the trust, leading digital strategy, including the creation and implementation of a digital roadmap and building a business case for strategic investment in digital transformation and establishing a fit for purpose Digital Budget for both BAU and transformation.

Leading, and growing a small team, they will also supply consultancy and support across the trust, and improve performance across all digital channels, overseeing, integrating all GOSH activity across digital touch points across email, web and social channels and be the lead consult within Communications to upskill the team on digital best practice

All applicants will receive consideration for employment without regard to race, colour, national origin, religion, sexual orientation, gender, gender identity, age, disability status or length of time spent unemployed.

We particularly welcome applications from BAME communities, people with disabilities and/or long-term health conditions and LGBT+ community members.

We have policies and procedures in place to ensure that all applicants and employees are treated fairly and consistently.

We are proud to be accredited as a Disability Confident Employer, a member of Business Disability Forum and a Stonewall Diversity Champion.

We have active and Executive supported BAME, LGBT+ and Allies, Disability and Long-Term Health Conditions and Women's staff networks. Staff networks are employee-led groups formed around interests, issues and a common bond or background.

Staff network members create a positive and inclusive work environment at Great Ormond Street Hospital by actively contributing to the Trust's mission, values and efforts specific to inclusion.

All of our staff networks are open to any employee.

The post holder is a senior member of the communications department and will support the Head of Marketing and External Communications by leading the digital transformation process.

They will also manage the members of the hospital digital team on a day- to-day basis.

We are looking for a dynamic all-round digital expert, with lots of initiative, drive and tenacity, coupled with excellent inter-personal skills (both oral and written) and someone who is highly digitally literate.

The postholder will be creative and innovative, yet highly organised in their approach and an excellent project and people manager.

To lead and build a team to create, develop and deliver a digital service that will lead on all strategy to achieve digital transformation, trust wide.

This includes the implementation of the strategy across all digital activity (including web, email, tech, automation, AI discovery, digital marketing).

To lead the creation of a digital team to service the entire trust, including developing business cases for transformation and creating a fit for purpose BAU Budget
Once budget agreed to report to the Head of Marketing and Director of Communications on budget management
To be the senior digital expert and consultant for the trust, supporting internal colleagues and the charity towards transformation, leading strategic direction

~ Oversee and develop key platforms including the website and social media, driving the development of the website, ensuring best in class customer journeys, functionality, content and design

To support the commercial ambitions for the Trust, ensuring they have the right digital ecosystem to fulfil their ambitious growth targets
To ensure that all content is best in class, including patient information. Unlocking the commercial opportunity from high visitor numbers
Understanding of Diversity and Inclusion challenges in the workplace
Demonstrable contribution to advancing Equality, Diversity and Inclusion in the Workplace

Academic/Professional qualification/Training
Training or specialist workplace experience to master's level or equivalent in a relevant discipline, i.e. marketing or digital marketing
Evidence of Continuous professional development

Excellent writing skills including editing and copywriting
Experience of designing, delivering and a digital transformation programme
Experience of managing senior stakeholders both internally and externally
Experience of building trusted relationships with colleagues across various levels of an organization and working collaboratively to achieve common goals
Strong understanding of data protection principles and compliance, and ability to take an audience first approach to content, platform and tool development

Project management skills
Ability to liaise with wide range of people including Board level executives, senior managers, experts and families
Great Ormond Street Hospital for Children NHS Foundation Trust
Great Ormond Street Children's Hospital