Head of Promotions - London, United Kingdom - Bally's Interactive

Bally's Interactive

Verified Company

London, United Kingdom

2 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

Bally's Interactive is the digital arm of one of the world's leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an unmatched ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.

Our brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more.

We make our mark by embracing the diversity of our global team, challenging ourselves, and striving to make a difference for our players

Purpose:

To lead, drive and define the promotional and rewards offering and loyalty proposition for all player segments within UK and Spain.

Taking ownership of the promotional strategy and the commercial performance of our activity.

Focusing on defining a strategy that drives player retention and overall satisfaction whilst maintaining business KPIs.

Responsibilities:

Create and implement the promotional strategy to deliver OKR and KPI targets for the business
Define a clear vision and set best practices for your team to adopt when planning activity
Outline the annual promotion plans for headline activity across all ventures
Track the performance of incentives and campaigns against objectives to create efficiency of our spend
Commercial understanding of your area to identify opportunities for growth
Understand the customer base to create bespoke plans for all cohorts which optimise retention to ventures
Define and implement a test and learn approach to best understand performance of promotional activity
Bring a more targeted approach to promotional activity to maximise incremental uplift
Working with insights to identify key customer growth segments and plan relevant activity
Bring a single customer view to our player base to drive efficiency across the network and implement campaigns to retain customers on the most efficient ventures
Define a loyalty and rewards proposition for our ventures
Key stakeholder of the development of the daily free game and BMC products
Enable your team to create engaging promotional plans for our customers
Create a high performing department, with a focus on training and development
Produce a portfolio of promotional templates of top performing mechanics for rapid implementation with mínimal effort
Budgeting of incentive spend based on business targets and run rate
Identify gaps and opportunities with rewards tooling to prioritise enhancements to your teams tools
Owner of the rewards capabilities roadmap
Collaborate with other marketing functions to maximise exposure for headline activity
Align with Product Operations functions on content recommendation priorities

Skills & Behaviour

Amazing people leader, driving high performing teams
Commercial marketer with a good understanding of P&L performance and leavers
Promotion expert with experience delivery and optimising through test and learn agendas
Strategic mindset with experience in developing strategies for commercial and customer growth
Analytical and data driven
Excellent collaboration, with drive to getting things done
Focused on organising and planning
Strong attention to detail
Experience leading on promotional strategy development
Commercial ownership
Line management experience

What you'll get
Different benefits packages are tailored to fit each location, but here's a taste of what may be on offer;

25 days Annual leave
Annual Bonus
Health Insurance
Company Share Scheme
Volunteering Days
Home Office Allowance
Wellness or Gym Allowance

DNA/Values

At Bally's Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally's we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game._

**Equal Opportunities