Head of D2c Brand Campaigns - Chertsey, United Kingdom - Samsung Electronics

Samsung Electronics
Samsung Electronics
Verified Company
Chertsey, United Kingdom

2 weeks ago

Tom O´Connor

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Tom O´Connor

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Description
Position Summary

Why Join our Team?


The Head of D2C Brand Campaigns role sits in the EO Brand Team, which is responsible for driving successful marketing launches for new products across Europe, as well as developing and delivering meaningful European-wide campaigns across B2B and B2C.

The role requires leadership and collaboration with colleagues in Suwon, EO Marketing, EO commercial teams and EU16, as well as our external partners.


The Head of D2C Brand Campaigns reports directly into the Brand Director, and plays a meaningful role in protecting and improving our brand across Europe, as well as defining, scoping and overseeing the roll out of major European-wide campaigns, to drive awareness, desirability and consideration of our brand.

In addition, B2B is an increasingly important part of our business, driving strong revenue growth. The role also oversees our cross-category B2B brand marketing initiatives, helping to drive towards our daring year-on-year targets.


The role involves the management of the B2B Marketing Manager, a European Mobility Marketing Manager (when applicable), and dotted-line management of the Partnerships Graduate.

Role and Responsibilities


Your Key Responsibilities:

  • Safeguarding our brand across Europe, and driving a culture of executional excellence in marketing through close collaboration and engagement with HQ, EU16, EO Marketing and external partners, whilst ensuring adherence to HQ guidance and playbooks
  • Oversight of all EOled campaigns, from planning to concept to execution, including budget ownership, KPI setting, strategic positioning, consumer research, creative concepting, agency briefing, market deployment and results reporting
  • Responsibility for ensuring all European campaigns are completed to the highest standard, and are tailored for market deployment and meet local market requirements, whilst showcasing our products in the most desirable light
  • Champion Samsung's marketing efforts to unify our crosscategory gaming activity across Europe, including strategy for consumer product IP, exclusive global gaming deals and expansion of gaming campaign creative, globally. This includes management of a sizeable annual marketing budget, development of strategic direction, creative execution, commercial strategy and market deployment. Management of external agency team, financial processes and channel execution. Presentation of work to European Office leadership team, local market senior teams, and internal channel teams.
  • Lead marketing development for partnership IP campaigns with global partners such as Warner Brothers, TikTok, Universal Music etc.; lead on strategy and creative approach, including development of channel plans across CRM, Members, Community, Dotcom and Social. Ownership of strategy presentation to senior leadership, local markets and internal EO channel teams. Management of campaign commercialisation, including use of consumer product IP and commercial campaign launch planning. Management of relationship with Warner Bros. Dottedline management of Graduate, (supporting on Partnership Campaigns).
  • Lead Samsung Festival campaign creative; creative consultancy for Sell-Out Innovation team, including ownership of Samsung Festival creative briefing process, management of external agency relationship, ownership of senior leadership creative reviews and approvals. Lead on 2024 agency pitch process, including brief creation and agency recommendations
  • Lead SmartThings brand campaign requirements; creative lead for SmartThings, including review and feedback on external agency strategy and creative approach for 2024 SmartThings campaign. Dotted line management of Digital Strategy Lead (complications due to TB7 reporting to TB7)
  • Lead 2024 B2B brand campaigns; management of 2024 Ruggedized, Enterprise Edition and B2B Partnership creative campaigns, ensuring all campaign activity drives towards 2024 B2B revenue targets. Managment of B2B Marketing Manager, ownership of relationship with senior ETO B2B stakeholders.

What we need for this role:
To be successful, you will possess the following skills and attributes:

  • A wealth of experience of campaign strategy and planning, including understanding the overall objective, target audiences, competitor landscape and campaign positioning
  • Strong experience and confidence in managing creative, from agency briefings through to creative reviews, feedback and sell-in to senior leadership and HQ
  • Experience handling agencies, including campaign briefing, budgets and financial management, Statement of Work creation, feedback and approval processes
  • Experience and understanding around brand stewardship and a track record of driving executional excellence for a leading international brand
  • Strategic understanding of multiple marketing channels, including CRM, social, PR, dotcom and insights; understanding of the importance of each channel and execution
  • Wealth of experience in leading large budgets; understanding agency c
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