Consumer Engagement - London, United Kingdom - British American Tobacco

British American Tobacco

Verified Company

London, United Kingdom

4 weeks ago

Posted by:

Tom O´Connor

beBee Recruiter

Description

BAT is evolving at pace - truly like no other organisation.

To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey

BAT UK IS LOOKING FOR AN CONSUMER ENGAGEMENT & ACTIVATION EXECUTIVE

SENIORITY LEVEL:
Experienced**
FUNCTION:Activation Strategy**

SALARY RANGE:
competitive salary + excellent benefits

LOCATION:
London, UK**
ROLE POSITIONING AND OBJECTIVES

What are the key objectives and expectations from this role?
This is a strategically important role, particularly considering the transformation the business is undergoing. This role will support the organization in understanding our consumers better to communicate to them most effectively.

This role will follow the consumers throughout the entire journey, provide necessary inputs into activation strategies in accordance with the consumer trends and manage the performance tracking for Activation within the UK&I markets.

The key deliverables for this role are to provide actionable insights and clear recommendations derived from multiple sources of data which will eventually be put into action through the strategies and plans for Activation.

WHAT YOU WILL BE ACCOUNTABLE FOR

Diagnosing challenges & opportunities across Activation channels
Develop consumer insights through analysing multiple sources and harness findings
Translate data & information into impactful and actionable insights
Guiding the Activation channels on imterpretation and implications of their performances
Optimisation of marketing efforts through effectiveness analysis
Plan, track and report on all marketing initiatives
Support develeopment and embedding new data capabilities in the business
Development of shortterm and longterm Activation strategies

CAN THIS BE YOUR FUTURE ROLE?

Do you have the ability to synthesize data, indentify consumer trends & key opportunities in the market and provide actionable insights based on all avaialable information?
Are you up to the challenge to improve your potential?

ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE

3+ years of experience in similar role, in a corporate environment or agency
Solid analytical and problem solving skills
Understanding of the influence of macro and micro economic, business, environmental and consumer trends and their relationships.
Good communication and presentation skills to deliver the insights effectively to the wider team/ business
Passionate about building brands and understanding consumer segments and their needs
Degree at 2:1 or above.

Languages

English (fluent)

BENEFICIAL

Agile, openminded, and keen to learn & grow in a dynamic, global marketing environment
Proactive with structured & organised way of thinking
Strong interpersonal and influencing skills, ability to work with multiple stakeholders & comfortable in matrix organisations

WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.

Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building worldclass capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women's Day Best Practice winner
Seal Award winner one of 50 most sustainable companies

BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity and teamwork underpin everything we do here at BAT.

We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals.

**Come bring your difference